MARKETING MANAGER

Company: MODIGOLD PIPES PVT. LTD.

Location: Nagpur, Maharashtra

Department: Marketing

Position: Marketing Manager – ATL & BTL

Experience: 4–8 Years

Employment Type: Full time

Salary: Negotiable, based on experience and interview

Job Summary

MODIGOLD PIPES PVT. LTD. is looking for an experienced and result-oriented Marketing Manager with strong expertise in ATL and BTL marketing.

The candidate will be responsible for planning and executing marketing activities that increase brand visibility, strengthen dealer/distributor engagement, support the sales team, and drive demand for our products across target markets.

Key Responsibilities

- Develop and execute annual and monthly ATL & BTL marketing plans.
- Plan ATL campaigns including print advertising, outdoor media, hoardings, radio, branding and regional promotional activities.
- Execute BTL activities including dealer meets, retailer meets, exhibitions, trade shows, roadshows, product demonstrations, market activations and promotional campaigns.
- Develop marketing strategies for Tarpaulin, Green Net, Garden Pipes, Tanks and other company products.
- Coordinate closely with the Sales Team to generate market demand and support dealer/distributor network expansion.
- Plan retailer and distributor engagement programs, schemes and promotional activities.
- Identify high-potential markets and develop territory-wise marketing plans.




- Manage branding materials including dealer boards, banners, standees, brochures, catalogues, POS materials and promotional merchandise.
- Coordinate with advertising agencies, printers, event vendors and other marketing partners.
- Conduct competitor analysis regarding pricing, promotions, branding, schemes and market positioning.
- Monitor market trends and customer/dealer feedback.
- Manage the marketing budget and ensure optimum ROI from campaigns.
- Track campaign performance, leads, dealer participation, market reach and conversion.
- Work with the digital marketing team to align offline and online marketing campaigns.
- Submit periodic marketing MIS and campaign performance reports to management.

Required Skills

- Strong knowledge of ATL & BTL Marketing
- Brand Management & Market Activation
- Dealer & Distributor Marketing
- Trade Marketing
- Event & Exhibition Management
- Market Research & Competitor Analysis
- Vendor & Agency Management
- Marketing Budget Management
- Campaign Planning & Execution
- Strong communication and negotiation skills
- Ability to coordinate effectively with Sales Teams
- Willingness to travel as required

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits

- Provident Fund

Experience:
- Marketing: 2 years (Required)

Work Location: In person

📌 Marketing Manager (Nagpur)
🏢 PIYUSH PLASTO CHEM
📍 Nagpur