Marketing Manager

Company: Pazo Innovation Pvt Ltd

Location: Bangalore

Experience: 2+ years

Employment Type: Full time

About Pazo

Pazo is a B2B SaaS platform for retail and facility management — helping retail chains, malls, and CPG brands run checklist compliance, audit execution, visual merchandising, and issue/ticketing workflows through a single AI-assisted field operations platform. We work with retail and CPG brands across India and are actively expanding into the US market, partnering with retail and CPG operators to bring digital field-execution tools to North American teams.

About the Role

We’re looking for a Marketing Manager to own the marketing funnel end-to-end — from brand positioning to demand generation to performance tracking — across both our India base and our growing US GTM motion. This is a hands-on role for someone who can plan strategy and also execute campaigns, run customer interviews, and turn real customer stories into pipeline-driving content.

Key Responsibilities

Strategy & Brand

- Develop and execute the overall marketing strategy across India and US markets
- Own brand positioning and messaging across channels, tailored to retail-tech buyer personas

Demand Generation

- Build and run outbound and inbound demand gen motions using tools like Apollo, Clay, and Instantly for prospecting, enrichment, and sequencing
- Plan and manage digital campaigns across SEO, social, email, and content marketing
- Own the marketing-to-sales handoff — lead scoring, nurture flows, and pipeline collaboration with the sales team
- Track and optimize ROI/CAC and marketing-sourced pipeline contribution

Product Marketing & Customer Storytelling




- Conduct customer interviews with Pazo’s retail and CPG clients to surface real operational wins and pull them into case studies, testimonials, and video stories
- Build use-case specific decks, one-pagers, and battlecards for key verticals (retail, malls, CPG field ops), grounded in actual customer outcomes
- Own content creation across website, blogs, and social — turning customer conversations and product capabilities into buyer-facing narratives
- Support sales enablement with case studies, positioning docs, competitive comparisons, and customer proof points

Event-Led GTM
- Plan and execute event-led B2B lead generation — trade shows, industry conventions, partner events — as a core pipeline channel
- Manage offline marketing activities including partnerships and PR
- Manage relationships with agencies and vendors supporting campaigns and events

Reporting

- Report marketing performance and pipeline impact to leadership regularly

Requirements

- 2+ years of experience in B2B marketing, digital marketing preferred
- Proven track record of executing demand gen campaigns with measurable pipeline outcomes
- Comfortable conducting customer interviews and translating conversations into compelling case studies and content
- Working knowledge of Google Analytics, email/marketing automation tools, and demand gen/sales engagement tools such as Apollo, Clay, or Instantly
- Experience with event-led marketing or field marketing for B2B is a plus
- Strong communication, copywriting, and project management skills
- Data-driven mindset — comfortable owning ROI/CAC metrics
- Bachelor’s/Masters degree

? Send your resumes to [email protected]

📌 Marketing Manager (Bengaluru)
🏢 Pazo
📍 Bengaluru