Marketing Manager – Oorvaya Fertility & IVF

Midland Hospital, Mahanagar, Lucknow | Full-Time

About Oorvaya Fertility & IVF

Oorvaya Fertility & IVF helps intended parents navigate their fertility journey with compassion, clinical excellence, and cutting-edge reproductive technology. As we continue to grow, we're looking for a Marketing Manager who understands the unique sensitivities and opportunities of marketing in the fertility and IVF space.

About the Role

We're seeking an experienced Marketing Manager to lead patient acquisition, brand building, and digital growth strategies for our fertility clinic in Lucknow. This role requires someone who has worked specifically in IVF, fertility, or healthcare marketing, i.e., someone who understands patient journeys involving deep emotion, trust, and long decision cycles, and who can market with empathy while still driving measurable results.

Key Responsibilities

- Develop and execute integrated marketing strategies to drive patient inquiries and conversions (digital, social, SEO/SEM, offline)
- Own the clinic's brand voice and ensure messaging is sensitive, trustworthy, and medically accurate
- Manage patient acquisition funnels
- Plan and oversee content (blogs, patient stories, social media, educational videos) that builds credibility and trust
- Collaborate with doctors and clinical staff to translate medical expertise into patient-friendly communication




- Manage relationships with digital agencies, influencers, and healthcare marketing partners
- Track and report on campaign performance, cost-per-lead, and conversion metrics
- Plan community engagement, referral programs, and partnerships (gynaecologists, fertility bloggers, support groups)
- Stay current on fertility industry trends, patient sentiment, and competitor positioning

What We're Looking For

- 3 years of marketing experience, with prior experience in IVF, fertility, or healthcare marketing being mandatory
- Robust understanding of patient psychology and the emotional nuances of fertility marketing
- Proven track record in digital marketing (Meta Ads, Google Ads, SEO, CRM/lead nurturing)
- Excellent content and storytelling skills, with sensitivity to medical and ethical guidelines
- Experience working closely with doctors/clinical teams
- Data-driven mindset with the ability to optimise for lead quality, not just volume
- Strong communication and stakeholder management skills

Why Join Oorvaya

- Be part of a mission-driven healthcare brand making a real difference in people's lives
- Work closely with leadership and clinical experts
- Opportunity to shape the marketing function from a position of real ownership

Interested candidates with IVF/fertility marketing experience can apply by sending their resume to [email protected] or applying directly via LinkedIn.

📌 Marketing Manager (Lucknow)
🏢 OORVAYA IVF
📍 Lucknow