Develop and execute the overall marketing strategy aligned with business and revenue goals for IT Software only.

Drive B2B demand generation, lead generation, and pipeline growth across target markets.

Build and strengthen the company’s brand positioning and market presence.

Lead digital marketing initiatives including SEO, SEM/PPC, social media, content, and email marketing.

Develop Go-to-Market (GTM) strategies for services, solutions, and new markets.

Drive Account-Based Marketing (ABM) and targeted campaigns for key accounts.

Work closely with Sales and Business Development teams to generate qualified opportunities.

Conduct market research, competitor analysis, and customer insights to identify growth opportunities.

Lead content and thought-leadership initiatives, including LinkedIn, blogs, case studies, webinars, and industry content.

Plan and execute events, conferences, webinars,



partnerships, and other brand-building activities.

Track marketing performance, ROI, MQLs, SQLs, conversion rates, and pipeline contribution.

Manage marketing budgets, agencies, vendors, and technology platforms.

Build, mentor, and lead a high-performing marketing team.

Identify recent marketing channels and opportunities to support business expansion and revenue growth.

Ensure marketing initiatives contribute to brand visibility, qualified leads, sales pipeline, and overall business growth.

Pay: ₹100,000.00 - ₹150,000.00 per month

Benefits

- Health insurance

Application Question(s):
- How much experience into IT Software company?

Work Location: In person

📌 Marketing Manager (Ahmedabad)
🏢 Impero IT Services
📍 Ahmedabad