Marketing Manager -(Hotels & Restaurants) Industry
External Interface
(Enlist external agencies/authorities that you are required to deal with while discharging your duty)
- Influencers
- Agencies: Advertising, Public Relations, Social Media, Creative Agency, Mall Team, Market Research, Event Management etc.
- Media print & electronic
- Relevant Events Agencies
- Event Promoters
- Third Party Vendors Zomato, Times Group, Dine Out
Minimum Qualification:
MBA / Any Graduate
Minimum Experience:
5-6 years of experience with good exposure to luxury brand.
Special Skills/Attributes:
(required for performing the job effectively)
- Presentable and articulate
- Effective project management skills
- Sound understanding of marketing principles
- Solid copywriting skills and the ability to communicate complex ideas
- Computer proficient with Microsoft Office.
- Forecast Marketing trends
- Tapping all marketing opportunities
- To be able to work in sync with the Operations and Kitchen team and to demonstrate strong team working skills
Overall Purpose/Objective: Develop and manage internal & external communication, brand positioning and to contribute to increase the brand awareness and footfalls
Key Responsibilities
(List major responsibilities, that you have, to achieve the key objectives)
- Assisting the marketing VP and supporting the marketing team with marketing activities.
- Formulate the marketing calendar for the year in terms of campaigns , events , promotional activities etc & effective implementation.
- Coordinating the production of a wide range of marketing communications
- Providing support for marketing events and exhibitions as required
- Assist with the collation of information for promotional activity.
- Writing articles and promotional material for the company.
- Preparing interesting written copy for the website.
- Uploading marketing material to online libraries, internet groups and social media sites.
- Updating and maintaining the marketing database.
- Ensure regular research and keeping track of competition & accordingly propose strategies to combat competition
- Working in tandem with PR, Social Media and Design agency
- Ideating marketing properties and executing the same
- Working alongside the mall team and exploring marketing opportunities with them
- Meeting targets and budgets provided by the VP
- Executing internal marketing Newsletters, bulk sms, etc.
- Prepare monthly , Quarterly , Yearly MIS as required
- Monitos the performace various agencies against the SLAs and take appropriate actions.