SENIOR MANAGER MARKETING

Bailey Square Mall | Patna, Bihar

Industry: Mall / Retail / Real Estate

Location: Patna, Bihar

Department: Marketing

Experience: 8–12+ Years

Employment Type: Full-Time

About the Role

We are looking for an experienced and result-oriented Senior Manager – Marketing to lead the marketing function for Bailey Square Mall, Patna.

The ideal candidate should have robust hands-on experience in Mall Marketing / Retail Marketing, with a proven track record of driving footfall, brand visibility, customer engagement, events, campaigns and revenue-oriented marketing initiatives.

Candidates with relevant Mall / Retail Industry experience will be preferred.

Key Responsibilities

1. Mall Marketing Strategy

- Develop and execute the annual and monthly marketing calendar for the mall.
- Drive strategies to increase footfall, customer engagement, dwell time and tenant sales.
- Develop innovative campaigns aligned with the mall's positioning and business objectives.
- Plan marketing initiatives around festivals, occasions, shopping seasons and key retail moments.

1. Events & Activations

- Conceptualize and execute high-impact events, entertainment programs, mall activations and customer engagement initiatives.
- Manage end-to-end event execution, including planning, agencies, budgets, vendors and post-event analysis.
- Create differentiated experiences to attract families, youth and targeted customer segments.

1. Digital & Social Media Marketing

- Lead the mall's digital marketing and social media initiatives.
- Plan campaigns across Instagram, Facebook, YouTube, Google and other relevant platforms.




- Coordinate with creative and digital agencies for content, campaigns and performance marketing.
- Track digital campaign performance and optimize campaigns based on data.

1. Tenant & Brand Engagement

- Work closely with mall tenants and brands to develop joint marketing initiatives.
- Drive co-branded campaigns, tenant promotions and retailer-led activations.
- Build strong relationships with key retailers and brand partners.
- Support tenants in improving customer engagement and promotional visibility.

1. Customer Engagement & Loyalty

- Develop initiatives to enhance the overall customer experience.
- Plan loyalty programs, contests, rewards and customer engagement activities.
- Analyze customer feedback and market trends to identify new opportunities.

1. Media & Brand Visibility

- Manage mall branding across OOH, print, radio, digital, social media and other relevant media channels.
- Develop PR and communication initiatives to strengthen mall visibility.
- Coordinate with media houses, influencers, agencies and other external partners.

1. Budget & Agency Management

- Prepare and manage the annual and campaign-wise marketing budgets.
- Monitor marketing spends and ensure optimum ROI.
- Manage creative, media, event, digital and activation agencies.
- Negotiate with vendors and ensure timely execution within approved budgets.

1. Data & Performance Tracking

- Monitor key marketing KPIs including:

- Footfall

- Campaign reach and engagement

- Event participation

- Tenant sales impact

- Digital performance

- Customer acquisition and engagement

- Marketing ROI
- Prepare regular marketing performance reports for management.

📌 Marketing Manager (Patna)
🏢 Ics Realty
📍 Patna