Job Title: Growth Manager

About the Role

Looking for a Growth Manager who can take ownership of growth across two exciting businesses.

This is a hands-on growth role that combines strategy, digital marketing, lead generation, performance marketing, content, CRM, analytics, and revenue growth .

You will be responsible for building and executing growth engines across both B2B and D2C businesses — from generating awareness and leads to converting them into customers and driving repeat business.

The ideal candidate is someone who is highly data-driven, commercially minded, and execution-focused — someone who doesn't just create marketing plans but understands how marketing translates into leads, sales, and revenue.

Key Responsibilities

1. Growth Strategy

- Develop and execute the overall growth strategy for CloudPlay and Buzzinga.
- Identify new growth opportunities across channels, audiences, products, and markets.
- Build clear growth funnels from Awareness → Acquisition → Conversion → Retention .
- Define growth objectives, KPIs, and measurable outcomes.
- Continuously identify opportunities to improve conversion and revenue.
- Work closely with the Founders to translate business objectives into actionable growth plans.

2. B2B Lead Generation – CloudPlay

- Build a predictable pipeline of qualified B2B leads.
- Identify target industries, companies, brands, agencies, and decision-makers.
- Develop outbound and inbound lead-generation strategies.
- Explore channels such as:
- LinkedIn
- Email Marketing
- WhatsApp
- Performance Marketing
- Content Marketing
- SEO
- Partnerships
- Industry platforms and communities
- Develop campaigns to generate qualified enquiries and meetings.
- Work with the business development team to improve lead-to-prospect conversion.
- Build and maintain a structured lead funnel and pipeline.

The objective is not simply to generate leads — but to generate leads that can become business. 3. Buzzinga – Events & D2C Growth

- Develop growth strategies for Buzzinga's event and experiential offerings.
- Drive enquiries and bookings for social and corporate events.
- Build digital campaigns around key occasions, celebrations, and gifting moments.




- Drive traffic and conversions for Buzzinga's D2C products.
- Identify new customer segments and use cases.
- Develop acquisition campaigns across relevant digital channels.
- Work on improving:
- Website conversion
- Enquiry conversion
- Average Order Value
- Repeat purchases
- Customer Acquisition Cost

4. Performance Marketing

- Plan, execute, and optimise paid campaigns across relevant platforms.
- Manage performance marketing agencies/partners wherever required.
- Develop campaigns based on clearly defined business objectives.
- Track campaign performance and continuously optimise budgets.
- Analyse CAC, CPL, CTR, CPC, conversion rates, ROAS, and revenue contribution.
- Conduct A/B testing of creatives, messaging, audiences, and landing pages.
- Ensure marketing spends are linked to measurable business outcomes.

5. Content & Organic Growth

- Develop a content strategy that supports both brand building and lead generation.
- Identify content opportunities across:
- LinkedIn
- Instagram
- YouTube
- Website
- Email
- WhatsApp
- Work with internal creative teams to develop high-quality content.
- Create content themes, campaigns, and communication calendars.
- Identify opportunities to showcase CloudPlay's work, capabilities, case studies, and innovations.
- Develop content that positions CloudPlay as a strong player in creative technology and experiential solutions.
- Build Buzzinga's digital presence and product storytelling.

6. CRM & Customer Journey

- Build and manage CRM-driven growth initiatives.
- Develop lead nurturing journeys for B2B prospects.
- Create email and WhatsApp campaigns for prospects and existing customers.
- Develop strategies for repeat purchases and customer retention for Buzzinga.
- Segment audiences based on behaviour and purchase intent.




- Track customer journeys and identify drop-off points.
- Improve conversion through targeted communication and remarketing.

7. Analytics & Growth Experimentation

- Establish dashboards to track growth performance.
- Monitor key metrics across acquisition, conversion, and revenue.
- Analyse where leads/customers are coming from and where they drop off.
- Run regular growth experiments across:
- Messaging
- Landing pages
- Campaigns
- Creatives
- Offers
- Audiences
- Channels
- Use data to identify what is working, what isn't, and where resources should be allocated.
- Present actionable growth insights to the Founders.

Key Performance Indicators Success in this role will ultimately be measured through business growth, including:

Overall

- Revenue growth
- Marketing ROI / ROAS
- Cost efficiency
- Customer acquisition
- Funnel conversion

Must-Have Skills

- 3–6 years of experience in Growth, Digital Marketing, Performance Marketing, Business Growth, or a similar role.
- Strong understanding of B2B and/or D2C growth funnels.
- Experience with lead generation and digital acquisition.
- Strong analytical and data interpretation skills.
- Understanding of performance marketing.
- Good understanding of Google Ads / Meta Ads and digital advertising ecosystems.
- Strong understanding of social media and content marketing.
- Experience with CRM, email marketing, and lead nurturing.
- Ability to create and execute campaigns independently.
- Strong communication and presentation skills.
- Ability to work directly with founders and senior stakeholders.
- Highly execution-oriented and comfortable working in a rapid-paced environment.

Good to Have

- Experience in Event Management / Experiential Marketing / Creative Technology / Media / Advertising / Agency businesses.
- Experience with both B2B and D2C growth.
- Experience with Shopify or similar e-commerce platforms.
- Knowledge of Google Analytics / GA4.
- Knowledge of SEO.
- Experience with marketing automation tools.
- Experience with LinkedIn lead generation.
- Understanding of AI tools and emerging digital marketing technologies.
- Basic understanding of creative production and content creation.

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