About FROST ACTIVE is a consumer technology company building creative products at the intersection of wellness, water, sustainability and everyday human behavior. Our first product, FROST Aura, is a smart desktop wellness device designed to help people hydrate, take meaningful breaks, breathe and move during long periods of desk work. We are currently preparing for our Indiegogo crowdfunding launch and are looking to build a strong global consumer brand around FROST.

We have built the product. Now we need someone to build the market.

The Role We are looking for a Growth & Brand Lead who can take ownership of FROST's marketing and customer acquisition from strategy through execution. This is not a conventional social media or digital marketing role.

We need someone who can answer: Who should buy FROST, why should they care, how do we reach them, and how do we turn that attention into customers? The ideal candidate combines product marketing, brand strategy, performance marketing, content, customer research and growth experimentation.

Key Responsibilities

1. Brand & Product Positioning • Define and refine FROST's brand positioning and messaging. • Develop clear customer personas and value propositions. • Translate complex technology into simple, compelling customer benefits. • Develop product narratives for FROST Aura and future products. • Build a consistent brand identity across website, social media, advertising, crowdfunding and offline channels.
2. Growth & Customer Acquisition Own the customer acquisition funnel: Awareness → Interest → Lead → Indiegogo Follow → Launch → Purchase → Referral Responsibilities include:



• Meta/Instagram advertising • Organic growth • Landing-page optimization • Email acquisition • Creator/influencer marketing • Community building • Referral campaigns • Conversion optimization • Campaign experimentation
3. Crowdfunding Marketing Lead the marketing strategy for the FROST Aura Indiegogo campaign. • Build the prelaunch audience. • Increase qualified Indiegogo followers. • Develop launch-day acquisition strategy. • Create campaign messaging and promotional campaigns. • Build email and community databases. • Develop partnerships with creators and relevant communities. • Optimize the funnel from advertisement to crowdfunding conversion.
4. Content Strategy Build a content engine that makes people understand, remember and talk about FROST. Develop: • Short-form videos • Product demonstrations • Founder/building-in-public content • Educational content • Problem-focused content • Product stories • Campaign creatives • Creator briefs • Social media strategy www.frostactive.com. The focus is not content volume. The focus is content that generates attention and demand.
5. Performance Marketing Plan, launch and optimize paid acquisition campaigns. Track: • CAC • CPC • CPM • CTR • CPL • Landing-page conversion • Cost per Indiegogo follower • Purchase conversion • ROAS You should be comfortable identifying why a campaign is failing and what to change, rather than simply reporting the numbers.
6. Customer Research • Conduct customer interviews and surveys. • Understand customer pain points and objections. • Analyze competitor products and campaigns. • Identify market opportunities. • Convert customer insights into better messaging and marketing experiments.
7. Creator & Partnership Marketing Build relationships with: • Content creators • Wellness influencers • Productivity creators • Technology reviewers • Hardware communities • Sustainability communities • Relevant brands and organizations Develop a scalable creator acquisition and collaboration program.

Email : [email protected]

📌 Marketing Manager (India)
🏢 Frost.Active
📍 India