Key Responsibilities

1.Content & Operations

✓ Manage content uploading, publishing, and news tracking across all Demand Media owned Tech publication sites using CMS

✓ Proofread and approve website content, graphics, and creative assets for quality and brand compliance

✓ Manage content vendors and maintain branding guidelines

2.Affiliate Marketing

✓ Manage affiliate programs and partner recruitment run via Tech platforms

✓ Track affiliate performance and ROI

✓ Optimize commission structures and promotional campaigns

3.Guest Posts & Interviews

✓ Lead guest post-acquisition and interview outreach initiatives

✓ Manage sponsored content partnerships and media communications

✓ Support Demand Media's outdoor events and internal marketing initiatives

4.SEO & Organic Growth

✓ Develop SEO strategies using SEMrush for keyword research and optimization

✓ Monitor and report on organic search traffic and rankings across all sites

✓ Implement on-page and technical SEO best practices

5.Email Marketing & Lead Generation





✓ Develop and execute email marketing strategies to generate MQLs

✓ Create and optimize newsletters with A/B testing and automation workflows

✓ Manage unsubscribe lists and ensure compliance (GDPR, CAN-SPAM, CASL) across US, Canada, EMEA, and APAC

6.Social Media Management

✓ Create and schedule content across social platforms

✓ Manage community engagement and analytics reporting

✓ Build social media strategy aligned with lead generation goals

7.Paid Media & Advertising

✓ Execute campaigns on LinkedIn Ads, Meta Ads, and other platforms

✓ Manage advertising budgets and optimize ROAS

✓ Conduct A/B testing on creative ads and targeting

8.Analytics & Reporting

✓ Monitor website traffic, email performance, social media metrics, and paid media ROI

✓ Generate comprehensive performance reports across all channels and regions

✓ Maintain data quality and provide actionable insights

Pay: ₹50,000.00 - ₹100,000.00 per month

Work Location: In person

📌 Marketing Manager (Pune)
🏢 Demand Media BPM
📍 Pune