Experience: 9-12 years

JD

Key Responsibilities

1. Marketing Strategy & Planning

Develop and execute annual and quarterly marketing plans aligned with business objectives. Plan marketing activities across product categories, channels and regions.

Develop campaign calendars for seasonal, promotional and product-focused initiatives.

Monitor market trends, consumer behaviour and competitor activities.

1. Brand Management

Strengthen brand positioning and communication across all touchpoints. Develop brand campaigns and communication strategies.

Ensure consistent brand guidelines across digital, retail, marketplace and offline channels.

Track brand performance and recommend corrective actions.

1. Product Marketing & NPD

Work with Category teams on new product launches and product marketing strategies. Develop product positioning, USPs, communication themes and launch plans.

Coordinate with Creative, Category, Sales and E-commerce teams for product roll-outs.

1. Digital & E-Commerce Marketing

Plan and monitor digital marketing campaigns. Improve product visibility, traffic, conversion and online sales.

Oversee social media, website, marketplace, performance marketing and digital content activities.

Analyse campaign performance and optimize marketing spend based on ROI.

1. Campaign & Creative Management

Plan and execute ATL, BTL, digital, retail and promotional campaigns. Coordinate with internal Creative teams and external agencies.

Develop campaign briefs,



creative requirements and timelines.

Ensure timely delivery of marketing materials.

1. Market & Competitor Analysis

Conduct market research and monitor competitor brands, products, pricing and campaigns. Analyse customer and market insights.

Identify emerging trends and current marketing opportunities.

1. Trade & Channel Marketing

Work with Sales and Category teams on channel-specific marketing initiatives. Support retail visibility, merchandising, promotional activities and trade campaigns.

Develop marketing materials for different sales channels.

1. Marketing Budget & ROI

Prepare and monitor marketing budgets. Track marketing spends and evaluate campaign effectiveness.

Measure ROI/ROAS, reach, engagement, leads, traffic, conversion and sales contribution.

Identify opportunities to improve marketing efficiency.

1. Team & Agency Management

Lead and guide the marketing team. Coordinate with creative agencies, digital agencies, media partners, vendors and other external partners.

Allocate responsibilities and monitor deliverables, timelines and quality.

1. Cross-functional Coordination

Work closely with Category, Sales, E-commerce, Product, Finance and Operations teams. Align marketing plans with product availability, sales priorities and business targets.

Provide regular marketing performance updates and recommendations to senior management.

Pay: ₹800,000.00 - ₹1,200,000.00 per year

Work Location: In person

📌 Marketing Manager (Malappuram)
🏢 Clupen Business Solutions
📍 Malappuram