The Role

You will run the brand's marketing: creating content, managing social media, driving paid performance marketing, and building the strategies, partnerships and reporting that grow the brand online and offline. A hands-on role for someone who can both think in strategy and produce the work themselves, working closely with the founder, the design team and external agencies.

Key Responsibilities

Content & social media

- Own the brand's social media presence, primarily Instagram and WhatsApp; plan, create, schedule and publish content.
- Shoot, edit and write content in-house around the brand's characters, craft, drops and customers.
- Track engagement, reach and follower growth and adjust the content mix based on what performs.

Performance marketing

- Plan, run and optimise paid campaigns on Meta and Google against ROAS and CAC targets.
- Test creatives, audiences, landing pages and offers; document learnings.
- Run email and WhatsApp flows for new releases, abandoned carts, order updates and win-backs.

Strategy & planning
- Analyse trends and opportunities, and turn findings into marketing strategies for the brand.




- Create the yearly marketing calendar mapped to drops and campaign moments; run operations to it with monthly check-ins.
- Create a plan for gaining, engaging and retaining customers, including customer loyalty networks.

Brand, partnerships & PR
- Build strategies and communicate with agencies, magazines, creators and businesses to increase reach and engagement on social media and the e-commerce platform.
- Manage creator collaborations and press features; uphold the brand's identity across every touchpoint.

Shoots & production
- Organise product photoshoots and look after the editing work.
- Work closely with the design team on catalogues, lookbooks and launch materials.

Growth, reporting & accounts
- Find current markets, online and offline stockists, and build strategies to achieve the yearly goals.
- Maintain the accounts for all marketing work; generate quarterly reports on the brand's growth and performance.
- Other tasks assigned by the team leader.

📌 Marketing Manager (Chennai)
🏢 Arya Giri
📍 Chennai