ROLES AND RESPONSIBILITES : Develop and execute seasonal marketing campaigns that drive foot traffic to retail showrooms and increase online store sales. Plan and organize high-end product launches, exclusive customer previews, and luxury exhibition events for premium collections. Oversee glamorous visual storytelling, photoshoots, and video content creation showcasing our diamond, gold, and bridal jewellery.
Manage high-impact advertising budgets across digital platforms, luxury lifestyle magazines, billboards, and television. Collaborate with regional influencers, celebrities, and brand ambassadors to enhance brand prestige and social media presence. Design hyper-local store-level marketing activities to boost walk-ins during festive seasons and wedding peaks.
Coordinate with visual merchandising teams to ensure showroom displays match active promotional campaigns. Monitor market trends, tracking competitive pricing, gold rate promotions, and changing consumer buying habits. Analyze campaign performance, footfall metrics, and return on investment (ROI) to refine future marketing spend.
Hold a Bachelor's/Master's degree in Marketing or an MBA, with 3 to 7+ years of experience in luxury retail, fashion, or jewellery marketing.
CANDIDATES CAN SHARE THEIR RESUME TO :
[email protected]
📌 Marketing Manager (Madurai)
🏢 BHIMA JEWELLERY MADURAI
📍 Madurai