Position: Marketing Manager – Apartment Sales

Department: Sales & Marketing

Industry: Real Estate / Residential Projects

Location: Erode

Reporting To: Head of Sales / General Manager / Management

Experience: 10+ Years in Real Estate Sales & Marketing, preferably in Apartment / Residential Projects

Position Overview

We are looking for an experienced and result-oriented Marketing Manager – Apartment Sales to lead the sales and marketing operations for our residential apartment projects in Erode.

The role will be responsible for developing and executing sales strategies, driving lead generation and conversions, managing the sales team, developing channel partner networks, strengthening the project's market presence, and achieving sales and revenue targets.

Key Responsibilities

- Sales Strategy & Business Development
- Develop and execute project-wise sales strategies to achieve monthly, quarterly, and annual sales targets.
- Drive apartment sales through direct sales, channel partners, referrals, digital leads, and other business channels.
- Develop strategies for inventory movement based on project stage, pricing, market demand, and business objectives.
- Team Leadership & Performance Management
- Lead, manage, and motivate the apartment sales team.
- Set individual and team sales targets and monitor performance.
- Conduct regular sales reviews and provide guidance, coaching, and performance improvement plans.
- Support recruitment and development of high-performing sales professionals.
- Lead Generation & Conversion
- Develop and implement effective lead-generation strategies across digital and offline channels.
- Monitor enquiry-to-site-visit and site-visit-to-booking conversion ratios.
- Ensure systematic follow-up and lead management through CRM.
- Identify gaps in the sales funnel and implement corrective strategies.
- Marketing & Project Promotion
- Plan and execute project marketing campaigns, property events, exhibitions, open-house activities, referral programs, and promotional campaigns.
- Coordinate with digital marketing agencies and internal teams to improve lead quality and campaign performance.




- Develop effective project positioning and communication strategies based on the target customer segment.
- Channel Partner Management
- Identify, appoint, and develop relationships with brokers, property consultants, and channel partners in the Erode market.
- Conduct regular channel partner meetings and project presentations.
- Set channel partner targets and monitor performance.
- Customer Relationship & Sales Closure
- Handle key customers and high-value prospects.
- Support the sales team in negotiations, objection handling, and closing.
- Ensure a professional customer experience from enquiry through booking and post-booking coordination.
- Market & Competitor Analysis
- Conduct regular research on competitor projects, pricing, offers, inventory, customer preferences, and market trends.
- Provide management with market intelligence and recommendations for pricing, offers, positioning, and sales strategies.
- Pricing & Commercial Coordination
- Coordinate with management on pricing, discounts, offers, payment plans, and promotional schemes.
- Ensure all commercial commitments are within approved company guidelines.
- Support the team in maximizing project revenue while maintaining profitability.
- Sales MIS & Management Reporting
- Prepare and review daily, weekly, and monthly sales reports.
- Track enquiries, qualified leads, site visits, follow-ups, bookings, cancellations, collections, and conversion ratios.
- Present project sales performance and pipeline updates to management.
- Revenue & Collection Support
- Monitor booking value and revenue achievement against targets.
- Coordinate with Accounts and CRM teams regarding payment schedules and outstanding collections.
- Support the sales team in timely collection follow-up.

Key Performance Indicators (KPIs)





- Monthly and annual apartment sales achievement
- Booking value and revenue achievement
- Lead-to-site-visit conversion
- Site-visit-to-booking conversion
- Sales team productivity
- Channel partner contribution
- Lead quality and marketing effectiveness
- Marketing campaign ROI
- Inventory movement
- Cancellation ratio
- Collection performance

Required Skills & Competencies

- Strong knowledge of residential real estate and apartment sales
- Proven experience in achieving high-value sales targets
- Strong leadership and sales team management skills
- Excellent negotiation, objection-handling, and closing skills
- Robust knowledge of lead-generation and marketing strategies
- Good understanding of digital marketing and CRM systems
- Strong market and competitor analysis capabilities
- Excellent communication and presentation skills
- Strong commercial and business development understanding
- Ability to work independently and take ownership of project sales
- Strong decision-making and problem-solving skills

Educational Qualification

- Bachelor's degree in Marketing, Business Administration, Commerce, or a related field
- MBA in Marketing/Sales will be an added advantage.

Preferred Experience

- 10+ years of experience in Real Estate Sales & Marketing
- Strong experience in Apartment / Residential Project Sales
- Experience managing sales teams and channel partner networks
- Experience handling project launches, lead-generation campaigns, negotiations, and closures
- Strong understanding of the Erode real estate market will be an advantage.

Personal Attributes

- Strongly target-oriented and result-driven
- Strategic and commercially focused
- Excellent leadership and team-building capability
- High level of ownership and accountability
- Strong customer relationship skills
- Proactive and self-motivated
- Strong negotiation and influencing ability
- Ability to manage pressure and achieve challenging targets

To Apply WhatsApp: (phone hidden) or [email protected] Pay: ₹40,000.00 - ₹55,000.00 per month

Work Location: In person

📌 Marketing Manager (Apartment Sales) (Erode)
🏢 Greenfield Housing India Private
📍 Erode