About Exavalu

Founded in 2018 and headquartered in Newport Beach, California, Exavalu is built by former CIOs, CXOs, and Big 5 consulting leaders. We specialize in delivering enterprise-scale digital transformation solutions across Insurance, Banking & Financial Services, and Healthcare industries.

With delivery centers across India, Canada and the US, Exavalu is recognized for its agile culture, innovation mindset, and employee-first setting. We are committed to building modern, scalable, and business-driven technology solutions for global enterprise clients.

Why Exavalu?

- Opportunity to work with global enterprise customers
- Exposure to modern technology stacks and enterprise transformation projects
- Strong learning, growth, and innovation-driven culture
- Collaborative engineering environment with high-impact project exposure

Position: Marketing Leader (Insurance)

Experience: 15 years -25 years

Location: India

Employment Type: Full-Time

We are looking for an experienced Marketing Leader – Insurance to drive the marketing strategy, brand positioning, demand generation, and market engagement for our Insurance business. The ideal candidate will have 15+ years of experience in Insurance/BFSI marketing, with strong exposure to B2B marketing, digital transformation, thought leadership, demand generation, and executive stakeholder management.

The role requires a strategic marketing professional who understands the Insurance ecosystem and can translate business priorities into impactful marketing programs that strengthen brand visibility, generate qualified opportunities, and support business growth.

Key Responsibilities

Marketing Strategy & Leadership

- Develop and execute the overall marketing strategy aligned with Insurance business objectives and growth priorities.
- Build and manage an integrated marketing roadmap covering brand, demand generation, digital, content, events, analyst relations, and thought leadership.
- Partner closely with business, sales, delivery, and leadership teams to align marketing initiatives with revenue objectives.
- Define marketing KPIs, budgets, operating plans, and measurement frameworks.

- Insurance Domain Marketing





- Develop deep domain-led marketing strategies across Insurance segments such as P&C;, Life, Health, Reinsurance, and Insurance Distribution, as applicable.
- Identify emerging Insurance industry trends, customer priorities, regulatory developments, and technology shifts to create relevant marketing propositions.
- Develop differentiated messaging and positioning around Insurance solutions, capabilities, platforms, and transformation offerings.
- Create industry-specific campaigns, content, whitepapers, case studies, and thought-leadership assets.

- Demand Generation & Business Growth

- Drive integrated B2B demand-generation programs across digital, account-based marketing, events, webinars, email, social media, and partner ecosystems.
- Work closely with Sales and Business Development teams to build account-focused marketing programs and sales enablement initiatives.
- Generate and nurture qualified marketing opportunities across target Insurance accounts and geographies.
- Track campaign performance, pipeline contribution, conversion rates, and marketing ROI.

Brand & Thought Leadership

- Strengthen the organization's positioning as a trusted Insurance technology and transformation partner.
- Lead Insurance-focused thought leadership initiatives, including industry reports, executive perspectives, blogs, whitepapers, webinars, and conferences.
- Build relationships with industry analysts, media, associations, and relevant Insurance ecosystem partners.
- Identify opportunities for speaking engagements, awards, industry forums, and strategic events.

Digital Marketing

- Lead digital marketing initiatives across SEO, SEM, social media, content marketing, email marketing, website, and marketing automation.
- Improve digital visibility and engagement within the Insurance target market.




- Use data and analytics to optimize campaigns, audience engagement, and conversion.

Sales & Executive Stakeholder Management
- Collaborate with Sales, Presales, Delivery, Product, and Insurance practice leadership to create integrated go-to-market strategies.
- Develop sales enablement materials, account-specific propositions, presentations, and campaign assets.
- Engage with senior executives and business leaders to understand growth priorities and translate them into actionable marketing programs.
- Support strategic pursuits and major client engagements with relevant marketing and positioning inputs.

Team & Agency Management

- Build, mentor, and lead a high-performing marketing team.
- Manage external agencies, creative partners, research firms, media partners, and other marketing vendors.
- Establish clear goals, performance metrics, processes, and governance for the marketing function.

Key Skills & Competencies

- 15+ years of experience in Marketing, with significant experience in Insurance/BFSI.
- Strong understanding of the Insurance industry, business models, customer segments, and technology landscape.
- Experience in B2B marketing and enterprise marketing.
- Strong expertise in Demand Generation, Account-Based Marketing, Digital Marketing, Content Marketing, and Thought Leadership.
- Proven ability to develop and execute industry-specific go-to-market strategies.
- Strong understanding of marketing analytics, CRM, marketing automation, and campaign performance measurement.
- Excellent stakeholder management and executive communication skills.
- Strong strategic thinking combined with hands-on execution capability.
- Experience managing teams, budgets, agencies, and multiple marketing programs.
- Strong written, verbal, presentation, and storytelling skills.

- Preferred Background Candidates from Insurance companies, InsurTech organizations, Insurance technology/service providers, IT/Technology Services, Digital Transformation, or BFSI-focused organizations would be preferred.

Experience working with global Insurance clients and markets such as North America, UK, Europe, or APAC will be an added advantage.

📌 Marketing Leader (Insurance) (Kolkata)
🏢 Exavalu
📍 Kolkata