Marketing Lead

Bengaluru · Full-time · In person · Founders-led

About the role

8club is building the offline social graph of India: 200k users, 10,000+ hosts, and 55% monthly retention, grown with zero paid acquisition. Our distribution channel is real life itself, nights, rooms, hosts, and the memories people cannot stop sharing.

We are looking for a Marketing Lead to own the story of that, and the engine behind it. This is a 0-to-1 seat: you will build the brand, the voice, and the growth motion of a category that has no playbook yet. You will report directly to the founders and sit at the centre of how a generation discovers a new way to live, off their feeds and into rooms.

What success looks like in your first 12 months

You have made 8club a brand people want to belong to, not just an app they use. Organic and referral-led growth is the primary acquisition engine and it is compounding. Hosts are becoming recognisable cultural figures because of the platforms you built for them. Each new city launches with a marketing playbook anyone on the team can run. And "8club" has a explicit meaning in the culture: the offline social graph, not another events app.

How this role fits

Marketing is not a support function here, it is the growth engine. You will work hand in hand with the founders on narrative and category creation, with the city and supply teams on launches and host growth, and with brand partnerships on collaborations that raise our cultural standing. You will build and lead the marketing team as the company scales across cities.

Responsibilities

- Own the 8club brand and voice across every surface, and make it a brand people aspire to belong to
- Build a growth engine that runs on real-world distribution, memories, hosts, and word of mouth, rather than paid acquisition
- Design the host-to-icon marketing motion:



give hosts the tools, content, and spotlight that turn them into cultural figures
- Build the content engine that turns real nights and rooms into stories that compound reach across social
- Create city-launch marketing playbooks that build density neighbourhood by neighbourhood, led by cultural nodes rather than broad spend
- Partner with the brand team on collaborations and activations that raise 8club's cultural standing
- Define and hold the positioning: 8club as the offline social graph, clearly distinct from ticketing, discovery, and events apps
- Own the metrics that matter, organic reach, memory-to-signup conversion, referral-led growth, and marketing's contribution to host activation
- Hire, build, and lead the marketing team as the company scales across cities

Qualifications

- 6+ years in consumer brand, growth, or community marketing, with real ownership of outcomes
- Proven experience building a brand or community from an early stage, not only scaling one that already existed
- Deep cultural fluency: you understand scenes, community, nightlife, and how a generation actually spends its time
- Both a storyteller and an operator, able to set the vision and ship the work
- Comfortable driving organic, community-led, low-paid growth rather than leaning on ad budgets
- Data-literate: you can connect brand and content work to real growth metrics
- Based in or willing to relocate to Bengaluru, and energised by working in person
- Bonus: you have built your own community, events brand, agency, or creator presence

We hire for capability over credentials. If you can build a brand and a movement from close to nothing, formal qualifications are not a barrier.

How to apply

Tell us the best room you ever walked into, and why. That answer tells us more than a résumé will.

https://8club.co/marketing-creative/head-of-marketing

📌 Marketing Lead (Bengaluru)
🏢 8club
📍 Bengaluru