CasaMonde AI - Marketing Lead

About CasaMonde AI

CasaMonde AI is a Mumbai-based PropTech platform using technology and AI to simplify real estate sales, channel partner engagement and customer journeys.

About the Role

We are looking for a dynamic, resourceful Marketing Lead who can build and lead CasaMonde AI’s marketing function.

You will define the marketing strategy, propose budgets, create actionable plans and organise the people needed to execute them. This includes building and managing a team of designers, video editors, content writers and marketing professionals through a combination of employees, interns, freelancers and agencies.

We need someone who can independently decide what needs to be done, how to get it done and where to invest the marketing budget. You should be comfortable doing hands-on work where needed, delegating effectively and taking ownership of the final output and business results.

Key ResponsibilitiesMarketing Strategy Planning and Budgets

- Build CasaMonde AI’s overall marketing strategy, brand positioning and go-to-market plans.
- Translate business goals into quarterly and monthly marketing plans with clear priorities, budgets, timelines and targets.
- Recommend how to allocate spending across advertising, content, creative production, agencies, hiring and events.
- Identify the right audiences, channels and campaigns to build awareness, acquire users and drive platform adoption.
- Work closely with the founders, sales and product teams to align marketing with business priorities.

Build and Lead the Execution Team

- Identify the skills and resources needed to execute the marketing plan.
- Hire, brief and manage designers, video editors, content writers, interns and other marketing resources within approved budgets.
- Decide which activities should be handled internally, personally or through specialist freelancers and agencies.
- Set explicit briefs, responsibilities, deadlines and quality standards.




- Review copy, creatives, videos and campaigns, ensuring consistent messaging and timely delivery.
- Take responsibility for the team’s output and performance.

Digital Advertising and Agency Management

- Own paid advertising strategy and performance across relevant platforms, including Meta, Google and LinkedIn.
- Execute campaigns directly where appropriate or hire and manage specialists or agencies.
- Evaluate agency proposals, scope of work, costs and deliverables.
- Ensure campaign tracking is in place and regularly review targeting, creatives, lead quality and conversions.
- Hold agencies and specialists accountable for budgets, quality and measurable results.

Brand Content and Growth

- Oversee social media, website content, SEO, product messaging, videos, presentations and sales collateral.
- Build integrated content calendars that support marketing and business goals.
- Plan campaigns for channel partner acquisition, product launches, feature announcements and user engagement.
- Oversee WhatsApp, email and CRM campaigns in coordination with the sales and product teams.
- Plan relevant partnerships, webinars, product demonstrations and industry events.

Performance and Accountability

- Track marketing spending, cost per lead, lead quality, acquisition costs and conversions.
- Review what is working and adjust budgets, messaging and campaigns accordingly.
- Provide clear weekly updates and monthly performance reports with actionable recommendations.
- Own marketing outcomes from planning through execution and improvement.





What We Are Looking For

- 5–7 years of relevant marketing experience, with ownership of strategy and execution.
- Experience building or leading a marketing team and managing agencies or freelancers.
- Ability to create practical marketing plans and budgets, explain spending decisions and measure results.
- Strong understanding of digital advertising, branding, content, social media, lead generation and analytics.
- Enough hands-on knowledge to assess execution quality, challenge agency recommendations and step in when required.
- Strong creative judgement and the ability to guide designers, editors and writers.
- A proactive, organised and commercially aware approach to work.
- Experience in PropTech, SaaS, technology platforms, B2B or real estate marketing is preferred.
- Examples of campaigns, teams or marketing functions you have led, with measurable results.

Who Will Succeed in This Role Someone who takes initiative, brings a clear plan and follows through. You should be able to build the right mix of internal talent and external support, work within a budget and turn ideas into consistently high-quality execution.

Role Details

- Location: Juhu, Mumbai
- Work mode: Full-time, permanent and on-site
- Experience: 5–7 years
- Salary: ₹40,000–₹70,000 per month, based on experience and suitability

Pay: ₹40,000.00 - ₹70,000.00 per month

Ability to commute/relocate

- Juhu, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):
- What is your notice period, and when could you join?
- What is your age?
- Have you directly managed designers, video editors, content writers or marketing agencies?
- Have you independently created and owned a marketing strategy, campaign plan and budget?

Experience:
- Real Estate: 2 years (Required)

Work Location: In person

📌 Marketing Lead - Al Property Tech Platform (Juhu)
🏢 CasaMonde AI
📍 Juhu