We are seeking a highly motivated and detail-oriented Marketing Intern to support our marketing team at Knauf Ceiling Solutions India. As a Suspended Ceilings Marketing Intern, you will have the opportunity to gain valuable experience in various aspects of marketing within the construction and interior design sector. This role encompasses a dynamic range of responsibilities, including market analysis, product testing, customer engagement, and fieldwork.
Key Responsibilities:
Market Sizing and Competitive Intelligence:
- Research and analyse market trends and opportunities in the suspended ceilings industry.
- Monitor and gather competitive intelligence to identify strengths and weaknesses of key market players.
Concept Testing and Business Potential Assessment:
- Assist in the evaluation of recent product concepts and their potential impact on the market.
- Conduct surveys and gather feedback from potential customers to assess product viability.
New Product Promotion Among B & C Class Architects:
- Develop marketing strategies to promote new ceiling solutions to architects.
- Collaborate with the sales team to identify and target architects in the B & C class segments.
Customer Mapping:
- Create customer profiles and maps to identify potential clients and their preferences.
- Work closely with the sales team to enhance customer outreach and engagement strategies.
Nature of Work:
- 60-70% field research work; office work 30-40%
Qualifications:
- Pursuing a degree in Marketing, Business, or a related field.
- Basic Degree in Architecture/ Civil Engineering or Building construction sciences
- Strong analytical and research skills.
- Excellent communication and interpersonal skills.
- Self-motivated with the ability to work independently and as part of a team.
- Willingness to spend 60 to 70% of the internship duration in the field.
- Proficiency in Microsoft Office Suite.
Benefits:
- Hands-on experience in the construction and interior design industry.
- Opportunity to work with a dynamic and innovative team.
- Exposure to various aspects of marketing, including market research, product development, and customer engagement.
- Potential for future career opportunities within the company.