Location: Hyderabad

Work Mode: Full time, On-site

Experience: 0–1 year

Stipend: ₹10,000/month

About XtoviaXtovia is a premium, science-backed Indian haircare brand reimagining Indian beauty for a global audience. Built around advanced bond-repair technology, Xtovia is on a mission to change how people understand and care for damaged, dry and frizzy hair.

We’re building more than a haircare brand — we’re building a community of people who care about healthier, stronger hair.

About the RoleWe’re looking for a Marketing Intern – Community & Customer Engagement who loves talking to people, understanding customers, creating conversations and building relationships.

Your role will be to help Xtovia build an engaged community around the brand — from interacting with customers and encouraging conversations to creating experiences that make customers want to stay, engage and come back.

This role is ideal for someone who is social-media savvy, naturally curious, proactive and genuinely enjoys connecting with people.

What You’ll Do

- Build and engage Xtovia’s customer community across WhatsApp, Instagram and other relevant platforms
- Interact with customers, understand their hair concerns and encourage meaningful conversations
- Develop ideas to turn one-time customers into engaged and loyal Xtovia customers
- Create community-led campaigns, activities, challenges, polls and conversations
- Identify opportunities to increase customer engagement, retention and repeat purchases
- Encourage customers to share their hair journeys, experiences, reviews and UGC
- Identify potential brand advocates, loyal customers and micro-community leaders
- Engage with customers after purchase and create touchpoints beyond the transaction




- Collect customer feedback, insights and recurring pain points and share them with the marketing team
- Support referral, loyalty, UGC and advocacy initiatives
- Monitor community conversations and identify trends, questions and content opportunities
- Help create engaging messages, posts and content specifically for the Xtovia community
- Track community growth, engagement and customer participation

What We’re Looking For
- Strong communication and interpersonal skills
- Someone who genuinely enjoys talking to and understanding customers
- Active on social media and understands how online communities work
- Good writing and content-creation skills
- Creative, proactive and comfortable experimenting with new ideas
- Strong ownership and ability to work independently
- Good understanding of Gen-Z/D2C brands and digital culture
- Interest in beauty, haircare, consumer brands or community building is a plus
- Freshers and students with relevant experience in college communities, social media or marketing are welcome

Key Metrics You’ll Work On
- Community growth
- Community engagement rate
- Customer participation
- UGC and review generation
- Referral participation
- Repeat customer engagement
- Customer retention initiatives
- Number of active brand advocates
- Customer feedback and insights generated

Why Join Xtovia?
- Work closely with a fast-growing premium D2C brand
- Get hands-on experience in community building, retention, customer marketing and brand growth
- Work directly on initiatives that influence how customers experience the brand
- Opportunity to experiment, test ideas and see your work go live
- Learn how a consumer brand builds long-term customer relationships, not just transactions

📌 Marketing Intern – Community & Customer Engagement (Hyderabad)
🏢 Xtovia
📍 Hyderabad