Marketing Incharge (CBSE & Cambridge School)

Department: Marketing & Admissions

Reports To: School Director / Principal

Type: Full-Time, On-Site

Role Summary

Drive student recruitment, brand positioning, and community engagement for a dual-curriculum campus. The Marketing Incharge will craft and execute marketing strategies that highlight the national academic rigor of CBSE and the global perspective of Cambridge (CAIE) to meet enrollment targets.

Key ResponsibilitiesBrand Positioning & Dual-Curriculum Strategy

- Value Proposition: Articulate and market the distinct benefits of both CBSE and Cambridge pathways to prospective parents across target demographics.
- Campaign Management: Plan and execute integrated marketing campaigns (digital, print, outdoor) for key admission cycles.
- Collateral Development: Oversee the creation of prospectus materials, brochures, flyers, newsletters, and campus branding.

Admissions & Lead Generation
- Inquiry Funnel: Run targeted lead-generation campaigns (Google Ads, Meta Ads) to drive quality inquiries and campus visits.
- Events & Open Houses: Plan and execute School Open Days, parent orientation sessions, walk-in drives, and participation in local education expos.
- Admissions Alignment: Work closely with the admissions team to track lead conversion rates, analyze parent feedback, and optimize the outreach process.

Digital Marketing & Social Media
- Social Media Operations: Manage day-to-day content calendars across Instagram, Facebook, LinkedIn, and YouTube, showcasing campus life, achievements, and teaching methodologies.
- Website & SEO: Keep the school website updated with curriculum details, events, and notices; optimize content for search engines (SEO).




- Performance Tracking: Monitor campaign metrics, website traffic, and ad performance using Google Analytics and CRM tools to maximize marketing ROI.

Public Relations & Content
- Media & PR: Draft press releases and secure media coverage for major achievements (e.g., CBSE board results, Cambridge Outstanding Learner Awards, inter-school wins).
- Storytelling: Produce student/teacher spotlights, video testimonials, and success stories highlighting university placements and holistic development.

Requirements
- Education: Bachelor’s or Master’s degree in Marketing, Communications, PR, or Business Administration.
- Experience: 3–5 years in marketing, brand management, or admissions marketing—preferably within K-12 schools or educational institutions.
- Key Strengths: Robust copyediting skills, campaign management expertise, and familiarity with parent decision-making journeys in premium/international education.

Technical Skillset & CompetenciesDomainCore CompetenciesDigital MarketingGoogle Ads, Meta Business Suite, SEO/SEM, Email MarketingCRM & AnalyticsGoogle Analytics, LeadSquared/HubSpot or similar school CRM toolsContent & DesignCopywriting, basic visual design (Canva/Adobe suite), video shoot coordinationEvent & PREvent management, media relations, local community outreachKey Performance Indicators (KPIs)

- Growth in qualified admission inquiries and campus tour footfall year-over-year.
- Conversion rate of digital leads into confirmed enrollments.
- Reach, engagement, and follower growth across official digital and social channels.
- ROI optimization on digital advertising budgets.

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person

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