Marketing Head – B2B

Location: Ahmedabad, Gujarat

Experience: 2–5 Years

About the Role

We are looking for a result-oriented Marketing Head – B2B to lead our B2B marketing, brand-building, demand-generation, and marketing-led sales initiatives.

The ideal candidate will have experience in B2B marketing, brand building, digital marketing, and demand generation, preferably within BFSI, FinTech, SaaS, Enterprise Technology, or Financial Services.

Key Responsibilities

B2B Marketing Strategy

- Develop and execute B2B marketing strategies aligned with business and revenue goals.
- Identify target industries, customer segments, decision-makers, and key accounts.
- Build marketing plans targeting Banks, NBFCs, MFIs, ARCs, and other BFSI organizations.
- Develop segment-specific campaigns for products and solutions.
- Plan and manage quarterly and annual marketing calendars.

Brand Building & Thought Leadership

- Strengthen the company's positioning as a BFSI technology brand.
- Maintain consistent brand communication across digital and offline channels.
- Manage brand communication across LinkedIn, website, email, presentations, brochures, and events.
- Develop thought-leadership content including blogs, articles, whitepapers, case studies, industry reports, and insights.
- Drive PR, media opportunities, awards, industry recognition, and relevant strategic partnerships.

Lead Generation & Marketing-Led Sales





- Build a consistent pipeline of qualified B2B leads through marketing initiatives.
- Execute campaigns across LinkedIn, email, content marketing, webinars, events, and partnerships.
- Collaborate closely with the Business Development team to convert marketing leads into sales opportunities.
- Establish lead qualification, nurturing, and follow-up processes.
- Identify and test new marketing channels to generate scalable business opportunities.

Digital & Performance Marketing

- Lead digital marketing across LinkedIn, Google, Email, SEO, Content Marketing, Webinars, Digital Events, and ABM.
- Plan and manage paid marketing campaigns where required.
- Work with agencies and external partners while owning marketing strategy and outcomes.
- Track campaign performance, ROI, and marketing spend to optimize results.

Candidate Profile

- 2–5 years of relevant B2B marketing experience.
- Solid experience in brand building and demand generation.
- Experience working with senior management and business leadership.
- Strong understanding of digital marketing and B2B customer acquisition.
- Excellent written and verbal communication skills.
- Strong knowledge of LinkedIn and other B2B marketing channels.
- Experience creating marketing content and collateral.
- Strong analytical and commercial orientation.
- Ability to manage internal teams and external agencies.
- Ability to collaborate effectively with Sales, Product, and Business teams.

📌 Marketing Head (Ahmedabad)
🏢 Hireologist
📍 Ahmedabad