To aggressively drive external business growth and secure primary patient footfalls and planning outreach programs, building high-conversion referral pipelines, and executing targeted field marketing campaigns.
- Direct Outbound Patient Sourcing:
- Map out and visit target territories across Hyderabad daily to identify and capture prospective patient pools.
- Doctor & Clinic Referral Conversions:
- Visit peripheral clinics, small nursing homes, and diagnostic labs.
- Establish conversion channels to ensure patients needing higher-tier care are directed to Yashoda.
- Community Outreach & Camps:
- Organize, execute, and lead high-impact health camps, screen drives, and community checks in societies and corporate campuses.
- Direct and follow up on lead conversions from these camps directly into the hospital.
- B2B & Retail Patient Tie-ups:
- Meet with local residential associations, senior citizen groups, and retail businesses to promote healthcare packages.
- Actively convert leads into direct inpatient (IP) or outpatient (OP) visits.
- Field Target Management
- Achieve strict weekly and monthly patient admission and consultation conversion targets.
- Patient Liaison Tracking
- Assist and guide the referred/sourced patient during their entry and registration at the hospital to ensure a seamless experience.
Preferred candidate profile: Experience: 1 to 6 years of solid experience in hospital field marketing, pharma field sales, or direct healthcare patient acquisition.
Language Skills: Fluent English, Hindi and Telugu are mandatory.
- Robust outbound sales and direct patient conversion skills.
- Excellent presentation and field-relationship building capabilities.
- In-depth knowledge of Hyderabad's local clinics, resident associations, and corporate hubs.
- High energy, self-motivated, and comfortable with a field-based target system.
- Mandatory possession of a two-wheeler and a valid driving license for daily field travel.