We’re looking for a hands-on full-time Marketing Executive to join the team, with a particular focus on SEO and Google Analytics 4 (GA4).

The main responsibility will be to improve our online visibility, increase organic traffic and leads, and use data and analytics to understand what is working and where we can improve.

We’re looking for someone who is commercially minded, analytical and proactive, but also comfortable getting involved across the wider marketing function when required.

Key Responsibilities:

1.SEO & Organic Growth

- Develop and implement an ongoing SEO strategy.
- Carry out keyword research and identify opportunities to improve rankings and organic traffic.
- Optimise website content, landing pages and metadata.
- Identify technical SEO issues and work with relevant suppliers/developers to resolve them.
- Monitor search rankings, organic traffic and conversions.
- Develop content ideas that support SEO and lead generation.
- Keep up to date with changes to Google algorithms and SEO best practice.

2.Google Analytics & Reporting

- Manage and monitor Google Analytics 4 (GA4).
- Track website traffic, user behaviour, conversions and lead generation.
- Build helpful reports and dashboards to give the business a clear understanding of marketing performance.
- Identify trends and opportunities from the data and make recommendations based on findings.
- Work with other marketing channels to understand which activities are generating the best results.
- Ensure analytics and conversion tracking are correctly implemented.

3.Wider Marketing

- Support the wider marketing strategy and get involved in campaigns and projects as required.
- Assist with email marketing, social media,



content creation and website updates.
- Help develop and manage marketing campaigns from planning through to reporting.
- Support the creation of marketing materials and promotional content.
- Work with external agencies, suppliers and partners where required.

4.Creative / Design

- Experience with basic graphic design would be beneficial.
- Create or assist with social media graphics, presentations, marketing materials and other digital content.
- An understanding of tools such as Canva or Adobe Creative Suite would be advantageous.

What We’re Looking For:

- Proven experience in a marketing role, ideally within a commercially focused business.
- Strong practical knowledge of SEO.
- Strong understanding and hands-on experience with Google Analytics 4.
- Good understanding of website performance, conversion tracking and digital marketing.
- Analytical mindset with the ability to turn data into actionable recommendations.
- Strong written and communication skills.
- Creative and proactive approach to marketing.
- Ability to work independently and take ownership of projects.
- Willingness to get involved across different areas of marketing when required.
- Experience with Google Search Console, Google Ads, WordPress/CMS platforms and SEO tools would be beneficial.
- Basic graphic design skills would be a bonus.

The Ideal Candidate

We’re looking for someone who understands that marketing isn't just about producing content - it’s about generating visibility, enquiries and ultimately revenue.

SEO and GA4 will be the main focus of the role, but we want someone with a broader understanding of marketing who is happy to roll their sleeves up and get involved wherever needed.

📌 Marketing Executive (SEO and (India)
🏢 SkyOS BPO Private
📍 India