Job Summary:

Youll play a key role in building a home-grown brand that is shaking up a traditionally sleepy beverage segment.

This role is about driving visibility, velocity, and brand recall in the market. You will execute high-impact marketing initiatives across digital, retail, and on-ground channels ensuring ZUMI stands out on shelf and online.

You will work closely with other team members and founders to translate strategy into measurable market traction.

Key Responsibilities

1. Brand & USP-Led Campaigns

- Drive campaigns centered around ZUMI’s core USPs (no refined sugar, lactose-free, better-for-you indulgence)
- Build a new-generation brand voice that feels up-to-date, bold, and differentiated in a traditionally sleepy category
- Develop sharp, benefit-led communication that clearly stands out in-store and online
- Own SKU-level campaigns to push priority flavours and improve sell-through

2.Content Creation & Digital Execution

- Create high-quality content for social media, performance ads, retail creatives, and brand storytelling
- Own the content calendar and ensure consistency in tone and visual identity
- Work with designers/agencies where required — but stay hands-on in execution
- Track engagement and optimise content based on performance

3.Launch & Channel Activation

- Execute Tetrapak SKU launches across retail, modern trade, and quick commerce
- Coordinate digital, in-store,



and trade activations for maximum visibility
- Ensure launch timelines, creatives, and POSM are market-ready

4.Retail & Trade Marketing

- Plan and execute in-store promotions and visibility drives
- Deploy and track POSM execution quality
- Align marketing pushes with channel priorities alongside sales

5.Market Intelligence & Insights

- Track competitor activity and pricing moves
- Capture structured on-ground feedback from distributors and retailers
- Translate insights into sharper campaigns and positioning

6.Performance & ROI Tracking

- Track campaign performance across digital and offline channels
- Monitor awareness, engagement, and impact on sales velocity
- Continuously refine campaigns based on data

Required Skills/Abilities:

- 1–3 years of experience in marketing (FMCG / D2C preferred)
- Strong communication and content skills
- Comfortable working across digital and on-ground marketing
- Basic understanding of performance marketing and analytics
- High ownership mindset and execution bias
- Comfortable in a fast-moving startup environment

What We Offer:

- Hands-on experience building and launching campaigns across retail, digital, and trade channels
- Direct exposure to brand-building decisions - from USP positioning to SKU-level pushes
- The opportunity to shape and define a new-generation brand voice in a high-growth FMCG category

📌 Marketing Executive (Hyderabad)
🏢 Sathguru Management Consultants
📍 Hyderabad