About Sort String

Sort String is a solution design company, founded in 2020, building digital platforms for Dairy,

Quick-Moving Consumer Goods, Agri, Education, and other industries, along with custom solutions for businesses that need them. Our products include:

- SalesPort: distributor management and sales force automation
- ProcuPort: milk procurement digitization
- Milkshala: herd management
- College ERP: end-to-end college and institution management (Enterprise Resource Planning)

We are registered as a Micro, Small and Medium Enterprise, ISO-certified, listed on the

Government e-Marketplace, and a channel partner for Amazon Web Services and Google Cloud.

Our customers range from dairies and consumer goods companies to agri businesses, manufacturers, distributors, and educational institutions.

The Role

This is our first dedicated marketing hire. Working closely with the founders, who set overall direction, you will own day-to-day marketing execution: campaigns, content, social media, and the lead pipeline. This is a hands-on role.

You will write, run campaigns, and manage the customer relationship management system yourself, and grow into leading a small team as the function expands. Our buyers are business owners, operations heads, procurement and sales leaders, senior executives, and institution management across Dairy, Fast-Moving Consumer Goods, Agri, Education, manufacturing, distribution, and other sectors. We grow through every channel that works for our buyers: direct relationships, case studies, industry events, LinkedIn, digital campaigns, and performance marketing, measured by the qualified pipeline they create.

What You Will Do

Strategy and planning

- Work with the founders to define ideal customer profiles and target segments for each product and service line.
- Translate the agreed strategy into quarterly marketing plans, campaign calendars, and budgets.
- Help shape positioning and messaging for SalesPort, ProcuPort, Milkshala, College ERP, and our custom solutions.
- Bring data and recommendations on new industries and segments worth testing.

Target audience and market research

- Research target industries, buyer personas, pain points, and buying processes.
- Track competitors, pricing, and market trends, and turn insights into campaigns.




- Validate new segments through pilots before scaling spend.

Pipeline generation

- Run account-based campaigns across LinkedIn, email, and direct outreach to named decision-makers.
- Build a presence at industry events, trade bodies, associations, education forums, and business networks.
- Design referral, partner, and channel-led lead programs.

Performance marketing

- Plan and run paid campaigns across LinkedIn, Google, Meta, and other relevant platforms.
- Own search engine optimization, landing pages, and conversion optimization.
- Track and optimize cost per lead, cost per qualified opportunity, and return on spend.

Social media management

- Own company and founder presence on LinkedIn and other relevant platforms.
- Plan and execute the content calendar across our pillars: client wins, product in action, industry insights, and team and culture.
- Grow engagement and reach with our target audience.

Content and proof

- Produce case studies, product one-pagers, demo videos, brochures, and sales collateral.
- Drive thought leadership for the company and its founders.
- Maintain brand consistency across all channels.

Lead and funnel management

- Set up and own the customer relationship management system, including lead stages,

qualification criteria, and scoring.

- Build and optimize the full funnel from awareness to qualified opportunity.
- Ensure a clean handoff of qualified leads to [sales/pre-sales owner].
- Report weekly on pipeline: leads, qualified conversations, conversion by stage, and cost per qualified opportunity.

Execution management

- Manage agencies, freelancers, and interns for design, content, and campaign execution.
- Build repeatable processes and documentation for recurring marketing work.
- Take on hiring and managing a small marketing team as the function grows.

What We Are Looking For

Must have

- 4 to 7 years in marketing, including at least 2 years marketing software,



technology, or solutions to businesses.
- Experience marketing to other businesses rather than individual consumers, ideally with longer sales cycles.
- A track record of generating leads and qualified conversations, measured and reported honestly.
- Hands-on execution across content, social media, email, and paid campaigns.
- Comfortable working without a large team, owning tasks end to end.
- Experience managing agencies, freelancers, or interns is a plus.
- Hands-on experience with customer relationship management and marketing automation tools

(HubSpot, Zoho, Salesforce, or similar).

- Excellent written English. You will write much of our content yourself

Strong advantage

- Background in business software sold as a subscription service, especially for supply chain, distribution, agriculture technology, dairy technology, distributor management, sales force automation, enterprise resource planning, or education technology.
- Existing network with decision-makers in Dairy, Fast-Moving Consumer Goods, Agri, Education, or other industries we serve.
- Experience with account-based marketing programs.
- Experience running campaigns in a startup or small-company setting.
- Working knowledge of Hindi for regional client engagement.

Not a fit if

- Your experience is only in marketing to individual consumers, including direct-to-consumer brands, with no experience marketing to businesses.
- You expect a team and a large budget from day one.
- You prefer to plan and delegate rather than execute hands-on.

Why Join

- Own marketing execution end to end, with direct access to founders and real responsibility early in your career.
- Market products that solve concrete operational problems for businesses and institutions across

India.

- Grow into a leadership role as the marketing function expands.

Location: Lucknow (Gomti Nagar) Or Varanasi, hybrid, with travel to client sites and industry events

Experience: 4 to 7 years

Salary: As per industry norms performance incentive

How to apply: Send your resume and a short note on one campaign you ran and the results it produced to [email protected], with the subject line “Marketing & Growth Manager.”

Or Call us at 91-(phone hidden)

📌 Marketing & Growth Manager (Lucknow)
🏢 Sort String Solutions
📍 Lucknow