Position: Marketing Executive – Lead Generation & Product Demo

Experience: 1–3 Years

Location: Bangalore

Employment Type: Full-Time

Job Summary

We are looking for a proactive and result-oriented Marketing Executive who can independently source potential leads, understand their requirements, conduct product demonstrations, and coordinate with the Sales Team for further conversion.

The candidate will be responsible for handling the initial stages of the sales process — from lead generation and qualification to product demonstration — and will hand over qualified leads to the Sales Team after the demo.

Key Responsibilities

- Source and generate potential leads through various channels such as cold calling, LinkedIn, email marketing, databases, referrals, and other online/offline sources.
- Identify and qualify prospects based on their business requirements and potential.
- Contact prospects and understand their requirements, challenges, and expectations.
- Schedule and conduct product/service demonstrations for prospective clients.
- Explain product features, benefits, use cases, and solutions clearly to clients.
- Handle basic client queries during the product demonstration and coordinate with the technical team when required.
- Maintain proper records of leads, follow-ups, demo status, and client requirements.
- After completing the product demo, handover qualified and interested leads to the Sales Team for further negotiation and closure.
- Coordinate closely with the Sales Team to ensure a smooth lead handover and follow-up process.
- Follow up with prospects before and after demos to maintain engagement.




- Achieve assigned monthly targets for lead generation, qualified leads, and product demos.
- Prepare regular reports on lead generation, demo performance, and lead conversion status.
- Continuously identify new opportunities and potential customer segments.

Required Skills
- Good communication and interpersonal skills.
- Strong presentation and product demonstration skills.
- Ability to communicate confidently with clients.
- Good lead-generation and prospecting skills.
- Basic understanding of sales and marketing processes.
- Positive follow-up and relationship-management skills.
- Ability to understand client requirements and present suitable solutions.
- Comfortable using CRM, Excel/Google Sheets, LinkedIn, and other lead-generation tools.
- Target-oriented and self-motivated.
- Ability to work independently as well as coordinate with the Sales Team.

Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Sales, or a related field.
- 1–3 years of experience in B2B marketing, lead generation, product demos, inside sales, or business development.
- Experience in demonstrating software, SaaS, IT services, websites, apps, or digital solutions will be an added advantage.

Key Performance Indicators (KPIs)
- Number of leads sourced.
- Number of qualified leads generated.
- Number of product demos conducted.
- Demo-to-qualified-lead ratio.
- Quality of leads handed over to the Sales Team.
- Monthly lead-generation and demo targets.
- Accuracy and timely updating of CRM/lead records.

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Marketing Executive (J. P. Nagar)
🏢 Rinteger
📍 J. P. Nagar