Experience Required

2+

Location

Mumbai

Role Type

Full Time

Designation: Marketing Executive

Department: Marketing

Location: Saki Vihar (besides L&T;)

Work Mode: Work from office

Working Days: Monday to Friday

Experience: 2+ years

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About The Role:

ETP Group is looking for a Marketing Executive to own database building and cleaning, reporting, events, and vendor/payment operations that keep our marketing engine running across five markets (India, Indonesia, Philippines, Singapore, Malaysia). This is a hands-on, detail-critical, quota-driven role — you'll be responsible for growing and maintaining a clean, verified prospect database, coordinating tightly with Inside Sales across countries, and running the operational backbone behind events, budgets, and vendor payments. This role suits someone who is comfortable owning ambiguous, cross-functional responsibilities, hitting weekly/quarterly targets, and coordinating confidently with sales and inside sales teams across multiple countries.

Key Responsibilities

- Database Building & Cleaning; Use CRM
- Own end-to-end database building and cleaning as per ICP
- Ensure inside sales teams in all regions are updating account info every week — chase and follow up as needed
- Add a defined number of new email IDs per new account added (CEO, COO, CFO, CIO, CTO, CMO, Ecomm Head, and other department heads — excluding HR, Admin, and Accounts)
- Add a minimum of 3–5 new email IDs for 50 old accounts every week
- Research and call to verify contact details
- Send test emails every Friday to verify email ID validity
- Own ongoing database cleaning — removing/correcting outdated, duplicate, or invalid records across all product databases
- LinkedIn List Building – Building and maintaining targeted LinkedIn prospect lists based on our ICP
- Zoho CRM Management – Ensuring all mandatory lead information is completed and uploaded to Zoho CRM as soon as an enquiry is received from any source

- Events





- Maintain an events calendar across all regions
- Create event synopsis sheets to evaluate event participation and feed into database-building efforts
- Plan a minimum of 6+ events per region per quarter, identified at least 6 months in advance
- Run post-event feedback forms
- Negotiate with event organisers on behalf of ETP for delegate passes/participation terms
- Check with sales teams on event attendance/interest
- Set up, coordinate, and run pre-event and post-event huddles to align stakeholders and capture learnings

- Reporting & Planning

- Daily MQL reports — review each chat and ensure 100% response rate from stakeholders
- Maintain budget reports, JSR sheet, and MIS reports
- Prepare Monthly Plan & Reports
- Maintain Daily Agenda tracking
- Maintain the Leads Megasheet / Plan & Budget sheet

- 4. Leads & Campaign Data

- Keep the lead sheet updated with the latest leads — full ownership of ensuring it stays current
- Perform limited data cleaning on the lead sheet/campaign data as needed
- Schedule/fix meeting slots to get updates on lead engagement (sales follow-up cadence)
- Track and follow up on the status of leads generated by marketing campaigns, ensuring nothing falls through the cracks (tracking/coordination only — not lead nurturing or conversion)
- Manage data lists for EDM (email marketing) campaigns
- Digital Lead Verification – Verifying and validating leads received through digital channels

- Vendor Management, Inventory & Payments

- Maintain merchandise inventory
- Vendor Management – identify and source vendors and collect quotes,



not limited to merchandise; this also includes sourcing and coordinating with videographers for testimonials, photographers, lead/SEO agencies, and other marketing/event-related vendors
- Track and update invoices received from vendors/agencies
- Track when payments against those invoices are made, and follow up as needed

- Product Champion

- Coordinate and attend huddles with the Inside Sales team to build product knowledge, understand and qualify lead requirements, and develop solid product expertise to become a product champion

The Job responsibilities of the candidate shall include but not limited to the & to perform any other tasks/functions as required by the Company.

Experience:

- 2+ years of experience in a marketing operations, database management, or similar hands-on support role
- B2B SaaS / retail tech / enterprise software industry exposure is a plus, not mandatory
- Comfortable using a CRM system (pulling out reports, analysing dashboards)
- Strong Excel/Google Sheets skills (comfortable with structured trackers, MIS-style reports, and reporting formats)
- High attention to detail — this role tracks money (invoices/payments), inventory, and hundreds of contact records, so accuracy matters
- Sharp and quick on inter-team coordination — especially with sales and inside sales across multiple countries. This role depends on getting timely updates from Inside Sales teams in PH, ID, and elsewhere, so the person needs to chase proactively and not let things fall through the cracks
- Comfortable with target-driven, repetitive weekly outreach/verification work (email ID sourcing, test-email verification)
- Confident enough to negotiate directly with external event organisers
- Comfortable coordinating with vendors (merchandise sourcing, quote collection/negotiation)
- Good written communication — this role interfaces with sales, leadership, inside sales, and external vendors/organisers

📌 Marketing Executive (Mumbai)
🏢 ETP Group
📍 Mumbai