24 Sep
|
Integrace Health
|
Mumbai
24 Sep
Integrace Health
Mumbai
– Marketing Director
Location: Mumbai (Head Office)
Department: Marketing – Women's Health / Orthopaedics
Experience: 12+ Years
Role Overview
Integrace Health is seeking a Marketing Director to lead one of its core therapy areas — Women's Health or Orthopaedics and Pain management. This is a leadership role with end-to-end responsibility for therapy-area strategy, P&L;, portfolio growth, and category leadership. The role will translate market and customer insights into the annual operating plan, lead a high-performing team of Brand Managers, and work cross-functionally to deliver sustainable business growth.
Key Responsibilities
- Own the overall divisional P&L;, driving revenue, profitability, market share, and sustainable growth.
- Develop the annual operating plan and strategic roadmap for the therapy area, aligned with business objectives.
- Define therapy-area and portfolio strategies to drive prescription generation, expand the prescribing base, and strengthen market position.
- Translate market intelligence, customer insights, prescription trends, competitor activity, and scientific developments into actionable strategies.
- Build effective systems, processes, and governance for planning, execution, and performance tracking.
- Lead, mentor, and develop a team of Brand Managers, fostering ownership, creativity, and execution excellence.
- Influence and align cross-functional teams across Sales, Medical, Finance, Supply Chain, and other functions to achieve divisional objectives.
- Partner with Sales leadership to translate marketing strategy into effective field execution.
- Drive initiatives across Rx, digital, consumer, KOL engagement, CMEs, launches, and other therapy-building interventions.
- Evaluate marketing investments and optimize resource allocation based on business impact and ROI.
Qualifications
- Master's degree in Management/Marketing (MBA/PGDM preferred) with a Bachelor's degree in Pharmacy, Life Sciences, Medicine, or a relevant Science discipline.
- 12+ years of pharmaceutical marketing experience with significant brand and therapy-area leadership experience.
- Demonstrated experience managing brands, portfolios, or therapy areas with P&L; responsibility.
- Experience in Women's Health, Orthopaedics, or related specialty therapies is preferred.
Skills & Competencies
- Solid strategic, commercial, and P&L; orientation.
- Strong understanding of prescription pharmaceutical marketing and category building.
- Ability to translate customer and market insights into growth strategies.
- Strong leadership, stakeholder management, and team-building capabilities.
- Analytical mindset with strong decision-making and resource-allocation skills.
- Entrepreneurial mindset, high ownership, and ability to challenge conventional approaches.
Success Measures
- Growth in divisional revenue, profitability, market share, and therapy-area ranking.
- Delivery of annual and cycle operating plans.
- Growth and performance of the brand portfolio.
- Effectiveness and ROI of marketing investments.
- Successful execution through Sales and cross-functional teams.
- Development of a high-performing Brand Management team.
📌 Marketing Director (Mumbai)
🏢 Integrace Health
📍 Mumbai