- Manage and continuously optimize website content to enhance visibility, engagement, and user experience.
- Develop high-quality content including press releases, newsletters, marketing collateral, web content, and landing pages.
- Create and translate technical information into compelling customer-focused content.
- Drive B2B social media strategy, content planning, and channel management.
- Support integrated marketing and communication campaigns across digital channels.
- Collaborate with business and technical stakeholders to develop impactful internal and external communications.
- Apply SEO best practices; knowledge of GEO (Generative Engine Optimization) is an advantage.
- Ensure all content aligns with brand guidelines and business objectives.
Required Skills Experience
- 4-7 years of experience in Marketing Communications, Content Marketing, or Corporate Communications.
- Solid website management and content publishing experience.
- Excellent writing, editing, and storytelling skills.
- Experience developing technical and marketing content.
- Proven B2B social media communication experience, particularly LinkedIn.
- Familiarity with CMS platforms, SEO, digital analytics, and content optimization tools.
- Knowledge of GEO and AI-driven content optimization is a plus.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
📌 Marketing Communications Professional (Vadodara)
🏢 Linde Engineering
📍 Vadodara
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