- We are looking for an energetic and empathetic Marketing & Community Outreach Executive to introduce Kushalaya to seniors, families, apartment communities and referral partners.

- This is primarily a field-outreach and customer-acquisition role. It is not a purely digital-marketing, social-media or work-from-home position.

- KEY RESPONSIBILITIES

- Identify and contact apartment associations, gated communities and senior citizen groups.

- Meet apartment presidents, committee members and facility managers.

- Build relationships with community organizations and relevant referral partners.

- Conduct structured interviews with seniors, adult children and NRI families.

- Explain Kushalaya’s home-safety assessments and non-medical assistance services.

- Generate, qualify and follow up with prospective customers.

- Schedule home-safety screenings and detailed assessments.

- Organize senior home-safety events in apartment communities.

- Follow up with families after assessments, reports and quotations.

- Create basic WhatsApp messages, brochures, social-media posts and short videos.

- Assist with Facebook, Instagram and Google marketing campaigns.

- Record every lead, conversation and follow-up in the company CRM.

- Collect customer feedback and consented testimonials.

- Submit weekly reports covering leads, meetings, assessments, conversions and customer objections.

- INITIAL 30-DAY EXPECTATIONS

- Complete 15 documented customer-discovery interviews.

- Build a database of 40 apartment communities and 20 referral partners.

- Contact at least 25 apartment associations.

- Contact at least 15 potential referral partners.

- Secure at least five apartment or partner meetings.

- Secure two apartment safety-screening events.

- Generate at least 30 qualified family leads.

- Book 10–12 home assessments.





- Support the completion of at least eight assessments.

- Help secure at least three paying pilot families.

- Maintain 100% of customer and partner interactions in the CRM.

- Submit a final report showing the best-performing customer segment, message and marketing channel.

- CANDIDATE REQUIREMENTS

- Fresher or up to two years of experience in field marketing, business development, customer outreach, community engagement or consumer sales.

- Strong communication and listening skills.

- Comfortable speaking respectfully with seniors and families.

- Fluent or professionally comfortable in Telugu and English.

- Hindi communication is an advantage.

- Willing to travel regularly within the assigned Hyderabad service area.

- Comfortable making calls, meeting prospects and performing consistent follow-ups.

- Able to use Google Sheets, WhatsApp Business and basic CRM software.

- Comfortable creating straightforward marketing materials using Canva or similar tools.

- Organized, trustworthy and capable of working independently.

- Own two-wheeler and valid driving licence preferred.

- PREFERRED BACKGROUNDS

- Candidates with experience in any of the following will be preferred:

- Apartment or community outreach

- Home services

- Senior services

- Healthcare marketing

- Real estate or property services

- Insurance or financial-services field marketing

- NGOs and community programs

- Consumer-service startups

- Event marketing

- Lead generation and telecalling

- WHO SHOULD NOT APPLY

- Candidates looking exclusively for remote or desk-based work

- Candidates interested only in SEO, graphic design or social-media posting

- Candidates unwilling to visit apartment communities or customer homes

- Candidates unwilling to maintain lead and follow-up records

Candidates uncomfortable communicating with seniors

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Marketing & Community Outreach Executive field role (Hyderabad)
🏢 Eldercare
📍 Hyderabad