Company DescriptionPERICENT® BPM & DMS Software Pvt. Ltd. is a Jaipur-based enterprise software company specializing in Document Management and Business Process Management solutions. Its flagship platforms, docEdge® and bpmEdge®, help organizations streamline document control, automate business workflows, strengthen information governance, and support regulatory compliance.

Organizations across sectors including NBFCs, Manufacturing, Healthcare, and Government leverage PERICENT® solutions to digitize processes, improve operational efficiency, and establish greater control and visibility across their business operations.

At PERICENT®, team members work closely with diverse industries, business teams, and modern enterprise software solutions to solve real-world business challenges and contribute to meaningful digital transformation initiatives.

Role DescriptionWe are looking for a Marketing Business Analyst to join our team in Jaipur. This is a full-time, in office role focused on analysing marketing and business data, identifying market and customer insights, and supporting data-driven marketing and business growth initiatives.

The role involves analysing customer behaviour, market trends, campaign performance, and business data to support marketing strategy, targeting, product positioning, and growth opportunities.

The candidate will work closely with Marketing, Sales, Business Development, and Management teams to track key performance indicators, prepare reports, support dashboard development, and translate data into clear and actionable business insights.

The role will also involve understanding business requirements,



identifying process improvement opportunities, and ensuring alignment between business objectives and marketing initiatives.

Key Responsibilities

- Conduct market, customer, competitor, and campaign analysis to identify actionable insights.
- Analyse marketing performance data and track key KPIs, trends, engagement, leads, and conversion metrics.
- Support market segmentation, targeting, product positioning, and growth initiatives.
- Prepare structured reports, dashboards, and management presentations.
- Translate complex data into clear, practical, and actionable business recommendations.
- Work closely with Sales and Marketing teams to improve targeting and lead-generation strategies.
- Understand business requirements and support the mapping and improvement of marketing processes.
- Identify opportunities for improving campaign effectiveness and overall marketing performance.
- Collaborate with cross-functional teams to align marketing initiatives with business objectives.
- Maintain a strong understanding of relevant market trends, industries, competitors, and customer requirements.

Qualifications & Skills

- Strong Marketing Analytics and Analytical Skills with the ability to interpret data and generate actionable insights.
- Strong Business Analysis skills,



including requirement understanding, process mapping, and decision-support analysis.
- Excellent written and verbal communication skills with the ability to present insights clearly to stakeholders.
- Good understanding of Marketing, Market Research, and B2B business environments.
- Proficiency in MS Excel / Google Sheets and familiarity with dashboards or basic BI tools.
- Comfortable working with data sets and converting information into meaningful business insights.
- Strong attention to detail, structured thinking, problem-solving ability, and ownership.
- Bachelor's degree in Business, Marketing, Analytics, or a related discipline is preferred.
- Experience in B2B SaaS, enterprise software, IT solutions, or technology-driven businesses will be an advantage.
- Familiarity with Document Management Systems (DMS), Business Process Management (BPM), workflow automation, or enterprise solutions will be an added advantage.
- Ability to collaborate effectively with Marketing, Sales, Business Development, and Management teams.
- Jaipur-based candidates will be preferred, and candidates must be available for full-time, on-site work from our Jaipur office.

Why PERICENT®?Join a growing enterprise technology company where your insights can directly contribute to market intelligence, marketing effectiveness, business growth, and digital transformation across diverse industries. If you are analytical, commercially minded, curious about markets, and enjoy converting data into meaningful business decisions, we would like to hear from you.

📌 Marketing Business Analyst (Jaipur)
🏢 Pericent BPM And DMS Software (P
📍 Jaipur