Position Overview:

We are looking for a results-driven Marketing Associate with a strong interest in Performance Marketing and Digital Marketing. The candidate will be responsible for supporting the planning, execution, monitoring, and optimisation of digital marketing campaigns across platforms such as Meta and Google. The role involves analysing campaign performance, tracking key marketing metrics, coordinating with creative and internal teams, and identifying opportunities to improve customer acquisition and marketing ROI.

The ideal candidate should be comfortable working with data, digital advertising platforms, analytics tools, and fast-paced marketing campaigns.

Key Responsibilities:

Marketing–tech liaison

- Act as the single point of contact between marketing and the tech/product team: scope requirements, write clear tickets, prioritise, and follow through to release
- Manage special marketing projects with tech components, from brief through to launch and measurement
- Translate in both directions — technical constraints into marketing implications, and marketing needs into buildable specs

Building with AI

- Use Claude, GPT and similar to build tools for scripts, dashboards and internal tooling.
- Prototype customer-facing AI experiences on the site and app with the tech team
- Use AI models to make sense of unstructured marketing data
- Evaluate and scope new models, features, and tools — run quick tests, decide what’s worth adopting

Website and app experience

- Own the marketing view of the site and app experience: page flows, journeys, campaign surfaces and anything that gets in a customer’s way
- Build, test and iterate on landing pages for campaigns, launches and always-on acquisition
- Run a steady experimentation pipeline — A/B tests,



funnel and journey fixes — using session and behaviour tools to find what’s worth testing
- Work with design, tech and merchandising to get winning changes shipped permanently

Dashboards, reporting and automation

- Build and maintain dashboards and recurring reports, pulling from platform APIs and warehouse tables
- Build automation workflows that remove manual, repeatable work from the team’s week
- Flag data quality issues proactively rather than after someone spots a weird number in a review

Marketing platforms

- Run onboarding and integration for recent marketing platforms — evaluation support, implementation, data flows and go-live
- Manage integrations and syncs between platforms, and tools and drive adoption after go-live
- Own deeplinking and deferred deeplinking setups so ad, CRM and campaign traffic lands on the right screen, every time
- Maintain and improve catalog feeds for Google Merchant Center, Meta and other channel feeds — attribute quality, category mapping, custom labels, pricing and stock accuracy

Requirements:

- 1–3 years in marketing technology, marketing analytics, growth ops or performance marketing — D2C, e-commerce or agency preferred
- Work you’ve actually shipped with LLMs — automations, dashboards, scripts, internal tools — and a real grasp of how the models behave: prompting, context, structured outputs, tool use, verifying output
- High ownership individual with strong project management skills
- Excellent written and verbal communication — non-negotiable. Able to push back and drive a decision, not just relay messages. Ability to explain technical issues plainly to non-technical stakeholders, and marketing needs precisely to technical ones
- Strong Excel skills and comfort working with messy data
- Sharp attention to detail and genuine curiosity

Pls share your AI project on [email protected]

📌 Marketing Associate (Mumbai)
🏢 The Souled Store
📍 Mumbai