Marketing Automation & CRM Specialist

HubSpot, Google Ads, Webinars

Company: Astha Technology Solutions Pvt Ltd

Target Market: International / US Clients

Work Mode: Work From Home

Shift: Night Shift / US Shift

About Us:

At Astha Technology Solutions Pvt Ltd, we work with international clients to deliver digital marketing and technology solutions. We are looking for a dedicated Marketing Automation & CRM Specialist who can take ownership of the technical side of our marketing operations and help us achieve our primary objective: generating highly qualified sales opportunities.

We are looking for someone who is detail-oriented, proactive, and excited to manage and optimize marketing systems while working independently in a remote environment.

The Challenge:

Our marketing efforts generate leads, and we are looking for an expert who can effectively manage our HubSpot CRM, improve lead quality, segment and nurture prospects, and build marketing automation systems that support the sales process.

The ideal candidate should be able to identify opportunities for improvement within the CRM and marketing funnel and take ownership of optimizing the overall process.

Your Daily Rhythm

You will be an important part of our daily marketing operations. Your routine will include:

- Social Media Management: Schedule and publish social media posts through HubSpot, including static creatives, carousels, and videos, while ensuring captions, hashtags, CTAs, and publishing schedules are properly managed.
- Lead Management & CRM Integrity: Maintain and organize HubSpot and LinkedIn contact databases,



ensuring contact information and lead data remain accurate and up to date.
- Dynamic CRM Tasks: Handle day-to-day HubSpot tasks, workflows, contact management, lead updates, and other marketing automation requirements based on business priorities.
- Reporting and Analysis: Track incoming leads, identify their sources in HubSpot, monitor campaign performance, and prepare clear Excel and PowerPoint reports for management review.

Broader Campaigns & Strategy:

Beyond the daily activities, we are looking for someone who can contribute to our broader marketing automation and lead-generation strategy:

- HubSpot CRM Management & Auditing: Conduct regular CRM audits, clean and organize database records, manage segmentation, duplicate contacts, suppression rules, lifecycle stages, and lead-status strategies.
- Automated Nurture Journeys: Design, build, and optimize multi-touch automated nurture campaigns with branching logic, lead scoring, follow-ups, and clear conversion goals.
- LinkedIn Outreach Strategy: Develop and manage structured LinkedIn outreach sequences, including connection requests, follow-ups, qualification, and lead management.
- Email Campaign Execution:



Create and manage targeted email campaigns and automated sequences while monitoring engagement and conversion performance.
- Workflow Troubleshooting: Identify, diagnose, and resolve issues with HubSpot workflows, enrollment triggers, delays, suppressions, and goal completions.
- Google Ads: Manage, monitor, and optimize Google Ads campaigns with a focus on lead generation, performance, and conversion.
- Webinar Operations: Handle the technical setup and execution of webinars, including registration, automation, communication, and follow-up processes.

Who You Are:

- You are a strong and reliable HubSpot CRM and Marketing Automation specialist.
- You have practical experience with HubSpot, Google Ads, email marketing, LinkedIn outreach, and webinar operations.
- You understand how to manage and organize CRM databases and build automated marketing journeys.
- You can analyze marketing data and translate it into actionable insights.
- You have strong attention to detail and take ownership of keeping marketing systems organized and efficient.
- You communicate clearly and can work effectively with a remote team.
- You are comfortable working independently and managing priorities in a Work From Home / US Shift environment.
- Experience working with international or US-based clients will be an added advantage.

How to Apply:

Interested candidates can share their updated resume with us.

Contact: 91 (phone hidden)

Email: [email protected]

Pay: ₹40,000.00 - ₹90,000.00 per month

Advantages

- Flexible schedule
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
- Work from home

Work Location: Remote

📌 Marketing Automation & CRM Specialist – HubSpot (India)
🏢 Astha Technology Solutions
📍 India