Social Media Strategy

· Understand the company's brand, target audience, products, and marketing objectives.

· Assist in developing social media strategies for different platforms.

· Research current social media trends, formats, hashtags, and audience behaviour.

· Identify content opportunities based on industry trends and competitors.

· Maintain a platform-wise content strategy.

Responsibilities include

· Maintaining/monitoring social media profiles.

· Updating profile information and assets.

· Publishing posts, Reels, Stories, videos, carousels, and other formats.

· Maintaining consistent brand identity across platforms.

· Scheduling content according to the content calendar

Video Shooting & Content Creation

· Should be comfortable shooting videos for social media platforms using a smartphone or skilled camera.

· Should be able to plan and execute Reels, short-form videos, interviews, educational videos, and promotional content.

· Should understand basic framing, composition, lighting, camera angles, and audio recording.

· Should be capable of independently handling basic on-location and indoor video shoots.

· Should be comfortable appearing on camera when required for brand videos, Reels, tutorials, and promotional content.

· Should coordinate with the content and marketing team to convert ideas/scripts into engaging video content.

· Basic knowledge of video editing tools such as CapCut, Canva, Premiere Pro, or similar tools will be an added advantage.

· Should actively identify trending Reel/video formats, hooks, and visual styles relevant to Digital Marketing and education.

Key competency: The candidate should not only manage social media content but also be capable of conceptualising, shooting, and contributing to the production of short-form video content from start to finish.

Content Planning & Creation

· Develop daily, weekly, and monthly content calendars.

· Generate content ideas based on business objectives.





· Write captions, hooks, headlines, CTAs, and post copy.

· Coordinate with graphic designers and video editors.

· Repurpose existing content into different formats.

· Adapt content according to platform rather than simply posting identical content

Reels & Short-Form Video

· Research trending Reel and short-video formats.

· Identify relevant trends, sounds, hooks, and content structures.

· Create or coordinate production of short-form videos.

· Write video scripts and hooks.

· Add captions, subtitles, transitions, and appropriate CTAs.

· Monitor video retention, watch time, shares, saves, and engagement.

· Identify successful video formats and replicate them strategically.

Social Listening

· Monitor brand mentions.

· Track conversations around the company, competitors, products, and industry.

· Identify customer sentiment and recurring questions.

· Monitor emerging trends and conversations.

· Report important feedback to the marketing and management teams.

Prepare weekly and monthly social media performance reports.

Content Performance Optimization The Social Media Executive should continuously answer:

· What worked?

· What didn't work?

· Why did it work?

· What should we do differently next time?

Influencer & Creator Coordination

Where applicable

· Identify relevant influencers and creators.

· Research their audience and engagement quality.

· Maintain influencer databases.

· Coordinate content requirements.

· Follow up on deliverables.

· Monitor campaign performance.

· Maintain records of collaborations.

Trend & Platform Research

Stay updated with

· Instagram algorithm and feature changes

· Facebook updates

· LinkedIn features

· YouTube trends

· TikTok trends

· Emerging platforms

· AI-powered social media tools

· New content formats

· Creator economy trends

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits

- Leave encashment
- Paid sick time
- Provident Fund

Work Location: In person

📌 Marketing and Social Media Executive (Kothrud)
🏢 teonox
📍 Kothrud