Key Responsibilities:

- Analyse existing Marketing processes to identify bottlenecks, delays, duplication, and areas of inefficiency.

- Establish and monitor key performance indicators (KPIs) and ensure timely and accurate reporting.

- Build and maintain dashboards and reports to provide clear visibility into Marketing performance.

- Improve data quality, consistency, and reliability across different Marketing reports and systems.

- Identify opportunities for process automation and work with relevant teams to implement improvements.

- Analyse content performance across platforms, including engagement, reach, watch time, retention, shares, and saves.

- Provide actionable insights to the Content team on high-performing content, audience preferences, and areas for improvement.

- Analyse paid marketing campaigns across Meta, Google, YouTube, and other relevant platforms.

- Track key metrics such as CPL, CAC, conversion rates, lead quality, campaign performance, and marketing efficiency.

- Analyse campaign performance by audience, creative, course, geography, and other relevant parameters.

- Analyse the complete admissions funnel from Lead Contact Counselling Admission and identify key drop-off points.

- Analyse conversion performance by source, course, branch, and geography to identify growth opportunities.





- Work closely with Marketing and Admissions teams to improve lead quality and overall conversion.

- Prepare regular analytical reports and present insights and recommendations to stakeholders.

- Measure the impact of process improvements, marketing initiatives, and changes implemented by the team.

Requirements:

- Bachelors or master’s degree in business Analytics, Business Administration, Marketing, Statistics, or a related field.

- 3–6 years of experience in Business Analytics, Marketing Analytics, Business Intelligence, Operations Analytics, or related roles.

- Strong analytical and problem-solving skills with the ability to identify trends and business opportunities from data.

- Advanced proficiency in MS Excel / Google Sheets.

- Hands-on experience with Power BI, Tableau, Looker Studio, or similar dashboarding and BI tools.

- Solid data visualisation and reporting skills.

- Ability to communicate complex data and insights clearly to non-technical stakeholders.

- Strong coordination and stakeholder management skills.

- Ability to work effectively with cross-functional teams.

- Experience in a high-volume consumer or service-oriented environment will be an advantage.

📌 Marketing and Analytics Manager (Kochi)
🏢 LAKSHYA CA CAMPUS
📍 Kochi