Marketing Analytics Manager

Role Overview

We are seeking a marketing analytics professional who combines robust marketing domain knowledge with data-driven problem-solving and client-facing consulting skills. The role will support clients in improving customer acquisition, engagement, retention, cross-sell, and marketing effectiveness through advanced analytics and actionable business insights.

Key Responsibilities

- Partner with clients to identify and structure marketing, customer, and growth-related business problems

- Analyze customer behavior, campaign performance, product adoption, channel effectiveness, and marketing ROI

- Develop solutions across customer segmentation, targeting, acquisition, engagement, cross-sell, retention, and customer lifetime value

- Design campaign measurement frameworks, including test-and-control analysis, attribution, incremental lift, conversion, and ROI

- Evaluate customer journeys and marketing funnels to identify leakage points and growth opportunities

- Translate analytical findings into clear recommendations and actions for marketing and business leadership

- Undertake implementation of attribution frameworks and tracking channel performance





- Develop executive presentations and decision-support for client stakeholders

- Work with a multi-shored client and internal teams to define data requirements, business rules, KPIs, and analytical methodologies

- Lead or support client workstreams, including stakeholder discussions, delivery planning and executive presentations

- Stay current on developments in digital marketing, personalization, experimentation, and marketing measurement

Required Qualifications

- Bachelors or master’s degree in Marketing, Business, Economics, Statistics, Analytics or a related discipline

- 5+ years of experience in marketing analytics and customer analytics

- Strong understanding of marketing strategy, campaign execution, customer behavior and performance measurement

- Experience translating business problems into structured analytical work efforts

- Strong ownership mindset and bias for action

- Proficiency in analytical tools (SQL, Python, SAS etc.) and Excel, visualization tools is a plus

- Strong problem-solving, storytelling, and executive communication skills

- Ability to manage multiple priorities and work effectively with cross-functional internal and client teams

📌 Marketing Analytics Manager (Delhi)
🏢 Essex Lake Group
📍 Delhi