About Kheewa Incorporation

Kheewa Incorporation is a Business Growth Consulting and Business Solutions organization providing services in Business Development, Sales & Marketing, Recruitment & HR Solutions, Digital Marketing, Lead Generation, Business Consulting, Market Research, and AI-enabled Business Solutions.

We are looking for a Market Research Executive who can collect, verify, analyze, and organize market information to help the company identify new business opportunities, customer segments, market trends, competitors, products, and potential markets.

The ideal candidate should be curious, analytical, detail-oriented, comfortable with internet research, and capable of converting raw market information into structured business insights.

Job Summary The Market Research Executive will conduct primary and secondary research to understand markets, industries, customers, competitors, products, pricing, demand, and business opportunities.

The role will involve

Market Identification → Data Collection → Field/Online Research → Data Verification → Analysis → Reporting → Business Insights The candidate will support the Business Development, Sales, Marketing, Management, and Strategy teams with accurate and timely market intelligence.

Key Roles & Responsibilities

1. Market Research

Conduct research on different industries, markets, products, and services. Identify market trends and emerging business opportunities.

Study market demand and customer requirements.

Research new markets and geographical areas.

Identify growing business categories and sectors.

Collect information from reliable online and offline sources.

Prepare structured market research reports.

1. Industry Research

Research assigned industries to understand: Industry size and structure where data is available

Major players

Products and services

Market segments

Customer segments

Distribution channels

Market trends

Growth areas

New developments

Competitive landscape

Prepare concise industry research summaries for management.
1. Competitor Research

Identify direct and indirect competitors. Research competitor products and services.

Compare product features and offerings.

Research publicly available pricing information.

Monitor competitor websites and social media.

Track competitor marketing campaigns.

Monitor new product/service launches.

Identify observable market gaps and opportunities.

Prepare competitor comparison reports.

1. Customer & Consumer Research

Identify target customer groups. Research customer needs and preferences.

Understand customer pain points.

Study customer buying behavior where reliable information is available.

Identify customer segments by geography, industry, business size, or other relevant criteria.

Conduct surveys and interviews where required.

Collect and organize customer feedback.

Convert customer feedback into structured findings.

1. Primary Market Research

Where required, conduct research directly with customers and businesses through:

Telephone surveys

Online surveys

Google Forms

WhatsApp surveys

Customer interviews

Business interviews

Field surveys

Feedback calls

Questionnaires

Responsibilities include

Preparing research questions.

Collecting responses.

Maintaining respondent records.

Ensuring accurate data entry.

Analyzing responses.

Preparing findings and summaries.

1. Secondary Market Research

Collect information from:

Company Websites

Government/Public Sources

Industry Reports

Business Directories

Trade Portals

News Websites

Social Media

LinkedIn

Industry Associations

Public Company Information

Research Publications

Other reliable online sources





Cross-check important information wherever practical.
1. Market Opportunity Identification

Identify potential opportunities based on research, including:

New customer segments

New industries

New geographical markets

New product categories

Distribution opportunities

Partnership opportunities

Emerging markets

Underserved customer segments

Changing customer requirements

Prepare opportunity lists with supporting research.
1. Product & Pricing Research

Research: Products available in the market

Product features

Product variants

Pricing

Packaging

Customer reviews

Competitor offerings

Distribution channels

Promotional offers

Market positioning

Where pricing information is publicly available, maintain comparative pricing databases.
1. Location & Regional Market Research

Conduct research for specific:

Cities

Districts

States

Regions

Industrial Areas

Business Clusters

Local Markets

Identify

Businesses

Industries

Potential customers

Competitors

Distributors

Dealers

Retailers

Institutions

Market opportunities

1. Lead & Prospect Research

Support Business Development and Sales teams by identifying potential:

Customers

Companies

Dealers

Distributors

Retailers

Manufacturers

Importers

Exporters

Institutions

Schools

Corporate clients

Business partners

Prepare verified prospect databases according to defined criteria.
1. Market Trend Monitoring

Regularly monitor:

Industry trends

Customer trends

Product trends

Pricing changes

Competitor activities

New companies

New product launches

Technology developments

Consumer preferences

Digital trends

Relevant business developments

Highlight significant changes to management.
1. Digital & Social Media Research

Research:

Social media trends

Competitor social media activity

Influencer activity

Customer discussions

Popular content

Online reviews

Customer complaints

Brand perception

Digital campaigns

Online market activity

Use findings to support marketing and business development teams.
1. Data Collection & Verification

Collect market information from multiple sources. Verify important information before including it in reports.

Identify duplicate information.

Identify outdated information.

Cross-check conflicting data.

Maintain source references where required.

Keep research databases updated.

Maintain high standards of data accuracy.

1. Data Analysis

Analyze collected data to identify:

Market patterns

Customer preferences

Market gaps

Competitor movements

Product opportunities

Pricing trends

Geographic opportunities

Business opportunities

Emerging trends

Use Excel/Google Sheets and other analytical tools to organize and interpret research data.
1. Market Research Reports

Prepare reports such as:

Market Research Reports

Industry Reports

Competitor Analysis

Customer Research Reports

Product Research

Pricing Research

Market Opportunity Reports

Regional Market Reports

Customer Survey Reports

Trend Reports

Business Prospect Reports

Reports should clearly present

Research Data → Findings → Observations → Opportunities
1. Business Development Support

Provide research support to the Business Development team by identifying:

Potential industries

Potential clients

New markets

Recent geographical areas





Target customer groups

Partnership opportunities

Distribution opportunities

Business opportunities

1. Marketing Research Support

Support the Digital Marketing and Marketing teams with:

Target audience research

Keyword research

Competitor research

Content research

Customer interests

Market trends

Campaign research

Product positioning research

1. AI-Assisted Market Research

Kheewa Incorporation uses AI-enabled business processes. The Market Research Executive will be expected to use AI tools responsibly for:

Research brainstorming

Information classification

Data summarization

Competitor research

Market trend identification

Report preparation

Data analysis

Research question development

Customer/market segmentation

Research productivity

Knowledge of ChatGPT, Gemini, Microsoft Copilot, Perplexity, and other AI research tools will be an advantage.

AI-generated information must be verified before being used in official research reports.

1. Excel & Research Database Management

Maintain structured databases using:

MS Excel

Google Sheets

Google Forms

CRM

Research databases

Maintain fields such as

Market

Industry

Company

Location

Product

Customer Segment

Competitor

Pricing

Contact Information

Research Date

Source

Verification Status

Findings

Remarks

1. Management Reporting

Provide management with research summaries covering: Market Size/Available Data → Market Trends → Competitors → Customers → Opportunities → Key Observations The objective is to provide reliable information that supports business planning and decision-making.

Requirements & Qualifications

Educational Qualification

Graduate or Postgraduate in

Marketing

Business Administration

Commerce

Economics

Management

Statistics

Mathematics

Mass Communication

Data Analytics

Any related field

Experience

0–3 years of experience in:

Market Research

Business Research

Research Operations

Customer Research

Competitive Research

Data Analysis

Business Intelligence

Lead Research

Marketing Research

Freshers with strong research, analytical, communication, and Excel skills can also apply.

Technical Skills

Essential

Internet Research

MS Excel

Google Sheets

Google Forms

Data Collection

Data Verification

Data Analysis

Report Preparation

Online Research

Preferred

Advanced Excel

Power BI

Looker Studio

CRM

Data Visualization

Basic SQL

Market Research Tools

AI Research Tools

Communication Skills

Good written English.

Good verbal communication.

Good Hindi communication.

Strong report-writing ability.

Ability to conduct professional surveys/interviews.

Ability to present research findings clearly.

Ability to communicate observations in simple business language.

Personal Attributes The ideal candidate should be:

Curious

Analytical

Research-oriented

Detail-oriented

Accurate

Logical

Organized

Patient

Self-motivated

Proactive

Positive at time management

Strong problem solver

Comfortable working independently

Willing to learn

Key Performance Indicators (KPIs)

KRA KPI

Market Research Research assignments completed

Analysis Quality of observations

Management Support Usefulness of research findings

What We Offer

Competitive Salary

Performance-Based Incentives where applicable

Market Research Training

Business & Industry Research Exposure

Data Analysis Experience

AI Research Tools Exposure

Exposure to Multiple Industries

Opportunity to work on Real Business Research Projects

Career Growth Opportunities

Professional & Growth-Oriented Work Environment

Career Growth

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📌 Market Research Executive (India)
🏢 Kheewa Incorporation
📍 India