Market Research & Digital Campaign Specialist

Role Overview

Responsible for supporting Kavi India and Kavi Global’s market research, demand generation, digital campaigns, content marketing, and B2B lead-generation initiatives across multiple industries.

The role combines market intelligence, account research, LinkedIn prospecting, campaign execution,

content planning, and marketing analytics to support business growth and sales development.

Key Responsibilities

- Conduct market, industry, competitor, and company research to identify market opportunities, business trends, and potential accounts.

- Research and build target-account and executive lists using LinkedIn and Sales Navigator, focusing on C-suite, VP, and Director-level decision-makers.

- Identify and prioritize accounts based on industry, company size, geography, business triggers, technology initiatives, and Kavi’s service capabilities.

- Plan and execute LinkedIn prospecting and digital lead-generation campaigns, including targeting, messaging, follow-ups, and campaign tracking.

- Develop persona-specific messaging and outreach sequences based on industry challenges, business priorities, and relevant Kavi capabilities.

- Generate, research, and qualify B2B leads by identifying relevant prospects, buying signals, business needs, and engagement indicators.

- Provide actionable prospect and account intelligence to Sales and Business Development teams.

- Track campaign performance across outreach activity, connection acceptance, responses, qualified leads, meetings, and follow-ups.

- Analyze campaign results and recommend improvements to targeting, messaging, industries, personas, and campaign strategy.

- Support Account-Based Marketing (ABM) and client-expansion initiatives by identifying decision- makers, business units, initiatives, and cross-sell opportunities.

- Support GTM and demand-generation initiatives through industry research, account intelligence, campaign planning, and market opportunity analysis.





- Plan and manage monthly social media content calendars for Kavi India and Kavi Global, aligned with business priorities, industry trends, campaigns, events, services, and company initiatives.

- Research, write, and coordinate LinkedIn posts, blogs, articles, event promotions, campaign content, and industry-focused content.

- Coordinate with internal teams to gather business insights, success stories, case studies, events, and subject-matter expertise for content development.

- Work closely with Marketing, Sales, Business Development, Presales, Delivery, and Leadership teams to align campaigns and content with business objectives.

- Maintain accurate campaign trackers, prospect databases, research reports, content calendars, and marketing performance reports using Excel and Google Sheets.

- Use AI-assisted tools such as ChatGPT, Claude, and Gemini for research, content ideation, campaign planning, data analysis, and messaging refinement.

Key Areas

Market Research | Account Research | Executive Research | B2B Lead Generation | Digital

Campaign Management | LinkedIn Prospecting | Sales Navigator | ABM | Lead Qualification |

Campaign Analytics | Demand Generation | GTM Research | Content Planning | Social Media

Content | Content Writing | Marketing Analytics | Marketing Reporting

Tools

LinkedIn Sales Navigator | Dripify | Excel | Google Sheets | AI-Assisted Marketing Tools

Preferred Profile

- MBA with 2–5 years of experience in Marketing, Demand Generation, Market Research, Digital Marketing, Inside Sales, or a related B2B function.

- Solid research, analytical, communication, and content-writing skills.

- Comfortable working with LinkedIn, Sales Navigator, and digital prospecting platforms.

- Understanding of B2B marketing, lead-generation, ABM, and digital campaigns.

- Strong attention to detail and ability to manage multiple campaigns and priorities.

- Ability to translate research and market intelligence into actionable marketing and sales insights.

- Comfortable working with cross-functional and leadership teams.

- Interest in technology, AI, data, digital transformation, and B2B services is a plus.

📌 Market Research & Digital Campaign Specialist (Chennai)
🏢 Kavi Software Technologies Private
📍 Chennai