To drive sales revenue and achieve assigned business targets by managing the sales team, converting leads into customers, developing sales channels, conducting site visits, maintaining customer relationships, and ensuring effective execution of the company's sales strategy.

1. KEY RESPONSIBILITIES

A. Sales Target & Business Development

- Achieve monthly, quarterly, and annual sales targets assigned by management.
- Develop and implement sales strategies to achieve revenue and booking targets.
- Identify new business opportunities and potential customer segments.
- Monitor market conditions, competitor activities, pricing, and customer trends.
- Develop and maintain relationships with existing and prospective customers.

B. Team Management

- Lead, supervise, and motivate the sales team to achieve individual and team targets.
- Allocate leads and enquiries among sales executives and monitor follow-up.
- Conduct regular sales meetings and review individual performance.
- Guide team members on lead conversion, customer handling, negotiation, and closing.
- Identify training requirements and support team development.
- Monitor attendance, discipline, productivity, and field activities of the sales team.

C. Lead Management & Conversion

- Ensure timely follow-up of all leads received through CRM, digital marketing, references, walk-ins, and channel partners.
- Monitor lead-to-site-visit and site-visit-to-booking conversion ratios.
- Ensure that all customer interactions and follow-ups are properly updated in the CRM.
- Track pending leads and take corrective action for delayed follow-ups.
- Work closely with the CRM and Marketing teams to improve lead quality and conversion.

D. Site Visits & Customer Handling

- Coordinate and monitor customer site visits.
- Personally handle important/high-value customers and negotiations when required.
- Ensure professional presentation of projects, specifications,



pricing, payment plans, and other relevant information.
- Address customer concerns and coordinate with relevant departments for timely resolution.
- Maintain strong customer relationships throughout the sales process.

E. Channel Partner Management

- Develop and maintain relationships with brokers, property consultants, channel partners, and referral networks.
- Identify and onboard new channel partners as per company policy.
- Monitor channel partner performance and business contribution.
- Ensure proper communication of project details, pricing, schemes, and company policies to channel partners.
- Coordinate with management regarding channel partner incentives and commercial terms.

F. Sales Reporting & MIS

- Prepare and submit daily, weekly, and monthly sales reports.
- Maintain records of leads, follow-ups, site visits, bookings, cancellations, collections, and pending cases.
- Track sales targets versus actual achievements.
- Analyse sales performance and provide recommendations to management.
- Ensure accurate and timely reporting through the CRM/ERP system.

G. Coordination with Other Departments

- Coordinate with Marketing for campaigns, lead generation, promotional activities, and project events.
- Coordinate with CRM/Customer Relations for booking documentation and customer communication.
- Coordinate with Accounts/Finance regarding payment schedules, outstanding amounts, and collections.
- Coordinate with Projects/Engineering teams for project-related customer queries.




- Coordinate with Legal/Documentation teams wherever required for agreements and related documentation.

1. KEY PERFORMANCE INDICATORS (KPIs)

- Achievement of monthly and annual sales targets.
- Number and value of bookings generated.
- Lead-to-site-visit conversion ratio.
- Site-visit-to-booking conversion ratio.
- Lead follow-up efficiency.
- Sales team productivity.
- Channel partner contribution.
- Collection/payment follow-up performance.
- Customer satisfaction and complaint resolution.
- CRM data accuracy and timely updating.
- Revenue generated against assigned targets.

1. AUTHORITY & DECISION-MAKING

- Allocate and monitor leads within the sales team.
- Plan daily sales activities and customer follow-ups.
- Recommend sales strategies and promotional requirements.
- Recommend onboarding of suitable channel partners.
- Escalate pricing, discount, cancellation, and exceptional customer cases to management as per company policy.
- Recommend performance improvement or corrective action for team members based on company rules.

1. REQUIRED SKILLS & COMPETENCIES

- Strong sales and negotiation skills.
- Excellent communication and interpersonal skills.
- Team leadership and people-management skills.
- Customer relationship management.
- Target-oriented and result-driven approach.
- Strong follow-up and closing skills.
- Knowledge of real estate sales processes.
- Good market and competitor understanding.
- Analytical and reporting skills.
- Proficiency in CRM/ERP and MS Excel.
- Ability to handle pressure and meet deadlines.
- Qualified presentation and customer-handling skills.

Job Type: Full-time Pay: ₹65,000.00 - ₹70,000.00 per month

Experience

- sales representative: 1 year (Preferred)
- Sales: 3 years (Preferred)

Language:
- English (Preferred)

Work Location: In person

📌 Manager Sales (Sahibzada Ajit Singh Nagar)
🏢 SRG GROUP
📍 Sahibzada Ajit Singh Nagar