Job Title- Manager RTM

Function - Operations

Objectives -

- Develop & implement a Distribution strategy for the unit which meets the service level expectations of distributors at an optimized cost
- Lead the change in preparing the unit ready in terms of meeting the Distribution needs with a focus on Wholesale, Rural and Premium products.
- To execute the Organization strategy consistently across the territories that enable delivery of efficient distribution systems by rationalizing distributors based on distributor profitability and market control

Job Responsibilities

1.Distribution Strategy & Planning: To develop the Distributor Plan both in short term and long term and lead processes to assess and develop the capability to deliver the business expectation/Plan.

2.Wholesale & Rural Distribution: Develop robust Wholesale, Rural and Premium Product Distribution Strategy to leverage the growth potential in these areas.

3.Distributor Management: Develop & Implement a comprehensive Distributor Management system to engage and transform the partnership into a long term sustainable relationship encompassing Induction, Business & Operations Planning, Training & Capability development, Infrastructure planning & Stock Management and Replenishments, Distributor Processes and ROI.

4.Process, Automation & Systems: Identify automation opportunities in the RTM processes and drive process finalization, system development and implementation with BSG.



Track and drive on ground adoption and usage through capability development and engagement.

5.Cost Management: Manage overall cost with right mix of DSD & Indirect distribution, Wholesale, Rural and Premium product distribution. Support Zonal team in budgeting for distribution costs for the year including productivity improvements perspective; Monitor and control Distribution costs vs. BP and guide corrective actions in coordination with the zones as required.

6.Team capability development: Identify training needs for front end team in the areas of process automation, process standardization, KPIs and process routines. Prepare training modules and support in execution, track effectiveness of training provided.

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Reporting - Zonal RTM & Capability Manager

Supervise- RTM, Wholesale, Rural, Premium leads in unit

Key Customers

Internal Customer- GSM/SM, Commercial Heads, Supply chain Team. ASM, STL’s.

External Customer- Distributors, Delivery Partners, Retail outlets

Job Requirement

Minimum Education: Graduate /Post Graduate MBA Degree from a premier Institute or equivalent qualification.

Minimum Work Experience: 5+ years of experience

Business Knowledge: Should have through understanding of Sales and Distribution preferably from an FMCG background.

Key Success Criteria's: Building the right distribution strategy and support the Business growth.

Language Proficiency: Hindi, English, and / or Knowledge of Local language

T Knowledge: Working knowledge of MS Office

Travel: 60% approx in a month

📌 Manager - RTM (Kochi)
🏢 Hindustan Coca Cola Beverages
📍 Kochi