The Manager Marketing is a strategic leadership role responsible for overseeing the planning, development, and execution of comprehensive marketing initiatives that drive business growth and enhance brand awareness. This role requires a deep understanding of digital marketing, lead generation, and customer engagement strategies, as well as robust leadership and team management skills. The Manager/Senior Manager will collaborate closely with cross-functional teams, including sales, product development, and operations team, to ensure alignment between marketing efforts and overall business objectives.
The Role
- Plan, design and execute online customer acquisition campaigns
- Scale and manage PPC and PPM campaigns across multiple channels like google, Facebook, LinkedIn, etc.
- Plan and manage social media and content marketing campaigns
- Work in conjunction with cross functional teams to plan and execute large scale marketing campaigns
- Measure, analyze and understand marketing metrics to drive marketing decisions
- Manage email lifecycles to nurture leads and engage with customers
- Edit / Write content for marketing collaterals such as ad copies,
landing pages, etc.
Requirements
- B.Tech. or UG from a reputed institute required
- Experience: At least 3 years of relevant work experience in digital marketing especially PPC
Competency:
- Experience in executing online customer acquisition campaigns at large scale.
- Excellent working knowledge of ad platforms like Google AdWords, Display, YouTube, Facebook, ad networks etc. including how to setup campaigns from scratch or modify existing ones
- In-depth understanding of the online marketing landscape to plan and execute strategies in affiliate marketing, search & display marketing, social media and others.
- Knowledge of leading technology tools used for various marketing campaigns.
- Go-getter attitude, take complete ownership of the targets as well as delivery portfolio 6. Market intelligence around best practices & current trends.
- Excellent communication and presentation skills
- Ability to work in close coordination with senior management on critical time sensitive business initiatives plus.