About the Role

We are looking for a Manager – Optimization who combines strong performance marketing expertise with business understanding, analytical thinking and a strong ownership mindset.

The role involves owning the performance of a portfolio of e-commerce brands, developing optimization approaches across digital advertising platforms, and working closely with clients to drive measurable business outcomes.

You will be expected to go beyond campaign execution — understanding the client's business,

identifying growth opportunities, solving performance challenges and continuously improving campaign efficiency.

Key Responsibilities

Performance & Optimization

- Own the overall performance of a portfolio of e-commerce clients.
- Manage and optimize large-scale campaigns across Meta, Google and other relevant digital platforms.
- Analyze campaign, customer and business data to identify trends, opportunities, risks and areas for improvement.
- Drive continuous experimentation across audiences, creatives, budgets, bidding, funnels and campaign structures.
- Identify opportunities to scale advertising spends while maintaining performance efficiency.
- Monitor key performance metrics and proactively identify deviations and performance challenges.
- Develop actionable optimization plans based on campaign and business data.
- Ensure consistent improvement in campaign performance through structured testing and learning.

Client Consulting & Relationship Management
- Act as a performance marketing partner to clients, understanding their business model,

category dynamics, growth priorities and challenges.



Lead performance discussions and communicate insights, recommendations and action plans to clients and senior stakeholders.
- Translate complex data and performance metrics into transparent and actionable business insights.
- Proactively identify potential issues and take ownership of firefighting and resolution of critical client situations.
- Build strong client relationships through regular communication, effective problem-solving and consistent delivery.
- Understand client business objectives and ensure campaign decisions are aligned with broader business goals.

What We’re Looking For

- 7–9 years of experience in performance marketing / digital marketing, preferably with an ecommerce or agency background.
- Strong hands-on experience with Meta and Google Ads; exposure to Amazon Ads will be an advantage.
- Strong understanding of the e-commerce funnel, from customer acquisition to conversion and retention.
- Experience managing large advertising budgets and scaling campaigns while maintaining performance efficiency.
- Strong understanding of performance metrics such as ROAS, CAC, CPA, CTR, CVR, AOV, LTV and profitability metrics.
- Strong analytical and problem-solving skills with the ability to derive actionable insights from data.
- Excellent client-facing, communication and presentation skills.
- Ability to connect campaign performance with overall business outcomes.
- Strong ownership mindset with the ability to work independently in a fast-paced environment.
- Ability to manage multiple clients, priorities and projects simultaneously.
- Google / Meta certifications will be an added advantage.

📌 Manager- Performance Marketing (Gurugram)
🏢 AdYogi
📍 Gurugram