— Manager, Digital Marketing (Performance)

Location: Mumbai

Experience: 8+ years

Industry Preference: Real Estate

Key Responsibilities

- Performance Marketing Strategy

- Develop and execute performance marketing strategies aligned with project-wise business and sales objectives.

- Plan digital media across Google, Meta, LinkedIn, YouTube and other relevant platforms.

- Build campaign strategies across the funnel — Demand Creation → Demand Capture → Lead Nurturing → Conversion.

- Define channel mix, budgets, audience strategy, campaign objectives and KPIs.

- Lead Generation &
- Quality

- Drive high-quality leads while balancing CPL, lead quality, site visits and booking outcomes.

- Work closely with Presales/Sales teams to understand lead quality and conversion gaps.

- Analyse & own the complete funnel from lead → contacted → qualified → site visit → booking and identify optimisation opportunities.

- Develop strategies for remarketing, database reactivation and existing lead nurturing.

- Campaign Management &

- Optimisation

- Own end-to-end campaign execution — audience planning, campaign setup, creatives, landing pages, tracking and optimisation.

- Continuously optimize campaigns based on CPL, CPA, CTR, CVR, ROAS, lead quality and downstream conversion metrics.

- Conduct A/B testing across creatives, audiences, messaging, landing pages and campaign structures.

- Identify performance trends and proactively recommend course corrections.

- Analytics &

- Reporting





- Analyse campaign and funnel performance using GA4, Google Ads, Meta Ads Manager, CRM/Sperto and agentic dashboards.

- Build actionable performance reports rather than purely descriptive reports.

- Identify channel, audience, geography, creative and keyword-level insights.

- Establish attribution frameworks to understand assisted conversions and the contribution of different digital touchpoints.

- Present performance insights and recommendations to senior management.

- Technology &

- AI

- Work with technology teams to improve integrations between media platforms, CRM, analytics and presales systems.

- Stay updated on emerging ad-tech, AI and marketing technology developments.

- Agency &

- Stakeholder Management

- Manage performance marketing agencies and ensure delivery against agreed KPIs.

- Challenge media plans, budgets, targeting and performance recommendations with a strong analytical lens.

- Work closely with Brand, Creative, Presales, Sales, Technology and Business teams.

- Ensure timely execution of campaigns across multiple projects and markets.

Desired Skill Set

- Strong hands-on experience in Google Ads and Meta Ads
- LinkedIn/YouTube experience preferred.

- Strong understanding of full-funnel performance marketing.

- Experience handling significant digital media budgets.

- Good understanding of GA4, CRM, attribution and marketing analytics.

- Ability to translate data into business insights and actions.

- Robust interest in AI, automation and emerging digital technologies.

📌 Manager - Marketing (Digital Marketing) (Mumbai)
🏢 House of Hiranandani
📍 Mumbai