Job Summary

We are seeking a dynamic, full-stack Marketing Manager to own the entire marketing function for Soprema India. Reporting to the Managing Director and operating as an individual contributor without a team, the role owns brand positioning, product and content marketing, digital and media, PR, events, and sales enablement across the full SOPREMA range and all business units.

The successful candidate sets the marketing strategy and executes it hands-on, while selecting and managing external agencies and vendors for delivery. The role calls for someone who brings the right modern toolkits to a lean set-up using digital and, where useful, AI-assisted content tools to punch above its weight. Experience in B2B or industrial / building-materials marketing is essential.

Key Responsibilities

Brand Positioning & Strategy

- Own the overall marketing strategy and annual marketing plan across the full SOPREMA range and all business units
- Define and maintain brand positioning, messaging, and guidelines; ensure a consistent brand across every touchpoint
- Translate business priorities into marketing objectives, campaigns, and measurable outcomes

Product & Content Marketing

- Develop a deep understanding of the product portfolio — specifications, applications, and competitive advantages — and translate it into clear, audience-specific value propositions
- Own the content calendar and drive creation across formats — articles, videos, brochures, presentations, emailers, case studies, and social posts
- Create and maintain product literature, datasheets, application guides,



and case studies; ensure all content is technically accurate and on-brand
- Develop segment-specific content for contractors, consultants, specifiers, architects, EPCs, government bodies, and end users

Digital & Media

- Own the company’s digital presence — website, LinkedIn, YouTube, and other relevant platforms
- Run email marketing, SEO hygiene, and owned/earned/paid media; track engagement and optimise based on performance data
- Bring the right modern toolkits to a lean set-up, using digital and, where useful, AI-assisted content tools to scale output

Traditional Marketing, Media & PR

- Plan and execute participation in trade fairs, industry exhibitions, and technical seminars
- Manage print collateral, product catalogues, and mailers for field-sales support
- Coordinate with PR agencies for press releases, industry publications, and editorial features

Sales Enablement & Market Intelligence

- Support the sales teams with pitch decks, marketing tools, and customer-facing materials across all business units
- Identify key customer segments and develop targeted outreach strategies
- Gather competitor intelligence and market feedback to refine positioning and messaging

Brand Building & Thought Leadership

- Build SOPREMA’s reputation as a knowledge leader through white papers, webinars,



and technical articles
- Develop relationships with industry bodies, associations, and key publications

Agency, Vendor & Budget Management

- Select and manage external agencies and vendors — creative, digital, PR, print, and events — to deliver against the plan
- Own marketing budgets, timelines, and quality; ensure strong return on every rupee spent

Preferred candidate profile

Required Skills

- Ability to own an end-to-end marketing function independently — setting strategy and executing hands-on
- Strong ability to understand technical/industrial products and simplify them for varied audiences
- Full-stack marketing capability across brand, content, digital, media, PR, and events
- Proficiency in content creation (written, visual, video) and digital platforms (LinkedIn, YouTube, email, SEO); comfort with modern martech and AI-assisted content tools an advantage
- Experience with traditional marketing — exhibitions, catalogues, PR, and print
- Robust agency/vendor and budget management skills
- Data-oriented mindset with the ability to measure and report marketing effectiveness
- Excellent communication and cross-functional collaboration skills

Qualifications

- Bachelor’s degree required; MBA in Marketing or equivalent preferred
- Minimum 8 years of experience in B2B or industrial product marketing
- Experience in construction, building materials, geosynthetics, or infrastructure sector preferred
- Track record of running marketing independently or with minimal team support preferredRole & responsibilities

📌 Manager Marketing (French MNC) (Gurugram)
🏢 Soprema Group
📍 Gurugram