- Ensure that trends and patterns are identified for particular geographies and develop strategies.
- Ensure continuous and steady growth of revenues in the existing markets.
1. Regulatory Compliance
- Ensure to adhere all regulatory affairs, as per defined norm (Country Wise).
- Product registration- Ensure that the organization complies with all the local rules and regulation regarding the product it is selling in a particular market
1. Identifying Recent Markets
- Conduct frequent analysis on the possible new markets where Zenex can venture and sell products.
- Calculate the cost of entering a new market and evaluate a cost-benefit analysis of the same.
- Assess the situation of competition in a particular geography and do a market analysis of the same.
- Find out possible dealers who can assist in selling Zenex product in a new market.
1.
Marketing and Communication
- Develop customized marketing and branding material in coordination with the marketing team for specific markets.
- Develop Digital Marketing tool.
- Conduct Foreign Trials.
- Conduct regular visits to existing and potential markets and interact with local customers and vendors and understand how the product is performing and what is the future scope of improvement.
- Attend international seminars and conferences on animal healthcare and showcase the Zenexs products.
- Ensure that all the branding and marketing material is in line with the corporate plan and is compliant to the local regulations.
- Calculate the pricing of products based on the cost of production, transportation, margins and local competition.