Manager – Event Sponsorships & Corporate Alliances

Company: MultiFit Wellness Pvt. Ltd.

Department: Events / Business Development

Location: Pune

Employment Type: Full time

Experience: 3–7 Years

About the Role

We are looking for a dynamic and result-oriented Manager – Event Sponsorships & Corporate Alliances to drive sponsorship revenue, build strategic corporate partnerships, and develop long-term alliances for MultiFit’s events and fitness initiatives.

The ideal candidate should have strong B2B sales, sponsorship acquisition, corporate networking, negotiation, and relationship management skills, with a proven ability to convert prospects into meaningful partnerships.

Key Responsibilities

1. Sponsorship Acquisition

Identify and approach potential sponsors for MultiFit events, activations, fitness programs, and campaigns. Develop and execute sponsorship strategies to achieve revenue targets.

Create customized sponsorship proposals and partnership decks based on brand objectives.

Manage the complete sponsorship sales cycle, from prospecting and pitching to negotiation and closure.

Ensure timely achievement of sponsorship and revenue targets.

1. Corporate Alliances & Partnerships

Build and maintain strong relationships with corporates, brands, agencies, institutions, and strategic partners. Identify opportunities for long-term corporate collaborations and business partnerships.

Develop mutually beneficial partnership models aligned with MultiFit’s business and event objectives.

Maintain regular communication with key stakeholders and ensure strong partner relationships.

1. Event Partnerships

Work closely with the Events, Marketing, and Business Development teams to identify sponsorship opportunities. Understand event objectives, audience profiles, branding opportunities,



and deliverables to create attractive sponsorship packages.

Coordinate with internal teams to ensure successful execution of committed sponsor deliverables.

Monitor sponsorship deliverables and maintain partner satisfaction throughout the event lifecycle.

1. Business Development

Conduct market research to identify potential brands, industries, and corporate partners. Build and maintain a solid pipeline of prospective sponsors and alliance partners.

Attend networking events, industry meets, corporate meetings, and relevant business forums to generate leads.

Explore new revenue streams through innovative sponsorship and partnership opportunities.

1. Negotiation & Relationship Management

Lead commercial discussions and negotiate sponsorship packages, commercials, and partnership terms. Prepare proposals, quotations, MoUs, and other required documentation in coordination with relevant teams.

Maintain a database of sponsors, prospects, partners, and business contacts.

Ensure timely follow-ups, closures, invoicing coordination, and post-event relationship management.

Key Performance Indicators (KPIs)

Sponsorship revenue generated

Number of sponsorship deals closed

Number and value of corporate alliances established

Lead-to-conversion ratio

New corporate accounts acquired

Achievement of monthly/quarterly revenue targets

Sponsor retention and repeat partnerships

Timely execution of sponsorship deliverables

Partner satisfaction and relationship quality





Required Skills & Competencies

Strong B2B sales and business development skills

Excellent communication and presentation skills

Strong negotiation and persuasion abilities

Corporate networking and relationship-building skills

Experience in sponsorship sales and event partnerships

Strong commercial and revenue-oriented mindset

Good proposal and pitch-deck preparation skills

Ability to manage multiple stakeholders and deadlines

Robust follow-up and closure skills

Proficiency in MS Office / Google Workspace

Willingness to travel for meetings and events when required

Education & Experience

Bachelor’s degree in Business Management, Marketing, Sales, Event Management, Communications, or a related field.

3–7 years of relevant experience in sponsorship sales, corporate alliances, business development, events, partnerships, or B2B sales.

Experience in fitness, sports, wellness, events, lifestyle, media, or consumer brands will be an added advantage.

What We’re Looking For

We are looking for someone who is:

Highly driven by targets and revenue

Confident in approaching and pitching to senior corporate stakeholders

Strong at building long-term professional relationships

Proactive in identifying new business opportunities

Comfortable working in a fast-paced, event-driven environment

Creative in developing sponsorship and partnership solutions

Accountable for end-to-end ownership of partnerships

Why Join MultiFit?

Opportunity to work with a growing fitness and wellness brand.

Exposure to large-scale events, corporate partnerships, and brand collaborations.

Opportunity to build a strong network across multiple industries.

- High ownership and growth opportunities in a dynamic work environment.

📌 Manager – Event Sponsorships & Corporate Alliances (Pune)
🏢 Multifit Wellness
📍 Pune