A. LinkedIn Content Strategy

- Develop and execute LinkedIn content strategies for senior executives, founders, and business leaders.
- Understand the individual's professional positioning, target audience, and business objectives.
- Create monthly and weekly content calendars.
- Identify relevant topics, industry trends, business insights, and discussion points.
- Maintain a consistent content style, tone, and publishing frequency.
- Suggest new content themes and personal-branding opportunities.

B. Ghostwriting
- Write LinkedIn posts on behalf of CEOs, founders, directors, and senior executives.
- Develop content based on:
- Executive interviews
- Voice notes
- Personal experiences
- Business achievements
- Industry developments
- Leadership lessons
- Customer experiences
- Company milestones
- Professional opinions
- Events and conferences
- Team and employee stories
- Convert rough thoughts, conversations, and notes into polished LinkedIn posts.
- Ensure every post sounds natural and reflects the individual's actual personality and communication style.
- Avoid overly promotional, generic, or AI-sounding content.

C.

Personal

Branding
- Build and strengthen the skilled brand of assigned executives.
- Develop a consistent personal voice and positioning.
- Identify opportunities to establish executives as industry experts and thought leaders.
- Create content around leadership, entrepreneurship, business strategy, innovation, culture, customer experience, and industry insights.
- Maintain consistency in messaging across posts.

D. Research & Industry Monitoring
- Conduct research on relevant industries, competitors, market trends, and emerging topics.
- Monitor LinkedIn trends and high-performing content formats.




- Track industry news and developments that can be converted into relevant executive content.
- Research topics before publishing to ensure factual accuracy.
- Identify opportunities for executives to participate in relevant industry conversations.

E.

Content

FormatsCreate and manage different types of LinkedIn content, including:
- Thought-leadership posts
- Founder stories
- Leadership insights
- Personal experiences
- Business lessons
- Industry commentary
- Customer stories
- Employee appreciation posts
- Company milestones
- Event/conference posts
- Hiring and employer-branding content
- Case studies
- Short-form storytelling
- Polls and engagement posts
- LinkedIn articles/newsletters where required

F. Executive Interviews & Content Collection
- Conduct structured interviews with executives to collect content ideas.
- Prepare questions based on the executive's experience and expertise.
- Extract strong stories, opinions, lessons, and insights from conversations.
- Convert voice notes and informal discussions into publish-ready content.
- Maintain a content bank of executive experiences and stories for future use.

G. Editing & Quality Control
- Proofread and edit all content before publishing.
- Maintain high standards of grammar, readability, and structure.
- Ensure content has a strong opening hook and clear message.
- Fact-check statistics, claims, and industry information.




- Ensure content follows LinkedIn's professional communication standards.
- Review posts for repetition, unnecessary jargon, and generic language.

- LinkedIn Profile ManagementDepending on the scope of the role, the candidate may also be responsible for:

- Optimising LinkedIn profiles of executives.
- Updating headlines, About sections, experience descriptions, and featured sections.
- Maintaining professional profile positioning.
- Reviewing profile performance and engagement.
- Suggesting improvements to profile presentation and content strategy.

- Content Calendar & Publishing
- Prepare weekly/monthly content calendars.
- Coordinate with executives for content approvals.
- Schedule posts according to the agreed publishing plan.
- Track pending approvals and revisions.
- Ensure content is published consistently.
- Maintain a database of published and upcoming content.

- Engagement & Community Building

- Monitor comments and engagement on executive posts.
- Suggest appropriate responses to comments and messages.
- Identify relevant conversations where the executive can participate.
- Recommend engagement with industry leaders, clients, partners, and professionals.
- Track meaningful interactions and opportunities for relationship building.

- Performance TrackingTrack and analyse LinkedIn performance metrics such as:

- Post impressions
- Reach
- Engagement rate
- Likes and reactions
- Comments
- Shares/reposts
- Profile views
- Follower growth
- Content performance by topic
- Audience engagement
- Leads or business enquiries generated through LinkedIn

Prepare periodic performance reports and recommend improvements based on the results.

📌 LinkedIn ghostwriter (Kozhikode)
🏢 Bronet Group
📍 Kozhikode