LFR & Institutional Sales Executive / Manager

- Location: Gurugram
- Industry: Footwear / Retail
- Experience: 1–6 years
- Department: Sales

About the Role We are looking for an experienced sales professional to manage Large Format Retail (LFR) and institutional sales. The role involves handling key accounts, developing new business, achieving sales targets, and building strong customer relationships.

Key Responsibilities

- Manage and grow LFR/modern trade accounts.
- Develop new institutional and B2B customers.
- Generate leads and convert them into business.
- Achieve monthly and annual sales targets.
- Visit stores and customers regularly to monitor sales, stock, and product visibility.
- Handle orders, replenishment, product launches, promotions, and returns.
- Build relationships with buyers, store managers, and other key clients.
- Prepare quotations, negotiate pricing, and close deals.
- Follow up on orders, payments, and deliveries.
- Track competitor activities and market trends.
- Coordinate with internal teams for product availability, dispatch, and delivery.
- Maintain sales reports and customer records.

Requirements

- 1–6 years of experience in LFR, Modern Trade, Institutional Sales, B2B Sales, or Retail Sales.
- Experience in the footwear industry will be preferred.
- Graduate in any discipline.




- Strong communication and negotiation skills.
- Good relationship management and follow-up skills.
- Experience in achieving sales targets.
- Comfortable with field visits and travel.
- Good knowledge of MS Excel and sales reporting.
- MBA/PGDM in Sales & Marketing will be an added advantage.

Key Skills LFR | Contemporary Trade | Institutional Sales | B2B Sales | Key Account Management | Business Development | Lead Generation | Sales Negotiation | Customer Relationship Management | Retail Sales | Market Development

What We’re Looking For A result-oriented professional who can manage existing accounts, develop new business opportunities, and contribute to overall sales growth.

Pay: From ₹400,000.00 per year

Application Question(s)

- How many years of experience do you have in LFR / Modern Trade / Institutional / B2B Sales?
- Do you have experience in the footwear or retail industry?
- Have you handled LFR or Modern Trade accounts?
- Do you have experience in Institutional Sales or B2B Sales?
- What is your current CTC?
- What is your expected CTC?
- What is your notice period?
- What is your current location?
- Are you comfortable working from Gurugram?
- Are you comfortable with field sales and regular travel?

Language:
- English (Required)

Work Location: In person

📌 LFR & Institutional Sales Executive (Gurugram)
🏢 Xpressedu
📍 Gurugram