- Brand Partnerships – Identify homegrown and contemporary Indian brands and develop strategic partnerships with, curating, and exclusive launches and collaborations that strengthen the concept's positioning and drive footfall across boutiques.
- Buying & Vendor Management – Identify, onboard and manage homegrown and contemporary Indian brands for the concept's retail floor; negotiate commercial terms- Buy/concession, margins and buying calendars in line with the format's curation, quality standards and merchandising rotational rhythm.
- Retail & Assortment Planning – Build category and store-level assortment plans, open-to-buy (OTB) and inventory plans; track sell-through,
stock cover and replenishment to keep the concept's boutiques fresh and in stock.
- Trend Forecasting – Track design, craft and lifestyle trends across homegrown and contemporary Indian brands to shape seasonal buys, category mix and new-brand selection for the concept.
- E-Commerce & Online Merchandising – Own the concept's online catalogue, product listing, pricing and digital merchandising, ensuring parity between the online and in-boutique experience.
- Cross-Functional Coordination – Work with design, visual merchandising, store operations and marketing to translate the buying and assortment plan into the in-boutique experience.
- Vendor & Brand Relationship Management – Build and sustain long-term relationships with homegrown