Job Title: Lead - Graphic Designer

Location: Remote

Experience: 10+ years

Job Overview

We are looking for an experienced creative lead who can guide a design team, set a strong visual direction, and take ownership of the quality and creativity of its work. This role requires hands-on expertise in graphic design, motion graphics, animation, visual storytelling, and AI-assisted creative tools.

You will turn business objectives into compelling creative concepts, help the team develop stronger ideas, and ensure every deliverable meets high standards for design, clarity, and brand consistency. Along with leading projects, you will mentor designers, provide clear feedback, and build a culture of creative thinking and attention to detail.

Key Responsibilities

Team Leadership and Creative Direction

- Lead and mentor the design team, providing explicit direction from concept development through final execution.
- Translate briefs, business objectives, and brand guidelines into strong creative concepts across static and motion design.
- Encourage original thinking and help the team move beyond repetitive ideas and standard templates.
- Assign work based on team strengths, project requirements, and priorities.
- Give specific, actionable feedback that improves both the work and the team’s design skills.
- Coordinate with marketing and other internal teams to align creative work with communication goals and deadlines.

Quality and Project Ownership

- Own the creative process from initial brief and concept to storyboarding, design, animation, and final delivery.
- Set clear quality standards and review all design and motion deliverables before release.
- Ensure consistency in typography, layout, composition, visual storytelling, animation, and brand identity.
- Identify gaps in execution and guide the team through revisions with clear recommendations.
- Manage multiple projects, balance workloads, and maintain quality while meeting deadlines.




- Establish practical review processes and reusable resources that improve consistency and reduce rework.

Hands-On Design and Innovation

- Create and refine key visual concepts, motion graphics, and animated visuals from scratch.
- Guide the development of explainer videos, product videos, brand videos, social media content, and campaign assets.
- Use Adobe After Effects to produce polished motion design and support the team with complex animation requirements.
- Use AI tools such as Google Veo or similar platforms for ideation, visual exploration, and video generation.
- Evaluate AI-generated output for quality, relevance, and brand fit, and guide the team in refining it.
- Oversee video editing, color correction, transitions, effects, and basic sound design where needed.

Required Skills and Experience

- 10+ years of relevant experience in graphic design and motion design, with demonstrated experience leading a creative team.
- A strong portfolio showing creative direction, hands-on execution, and consistent quality across static and motion work.
- Robust proficiency in Adobe After Effects, Illustrator, and Photoshop.
- Strong understanding of typography, layout, composition, animation principles, timing, pacing, and visual flow.
- Ability to assess creative work, explain what needs improvement, and guide designers toward a stronger outcome.
- Experience using AI tools for visual ideation, image generation, and video creation.
- Ability to translate business context, product information, and communication goals into clear visual stories.
- Strong project planning, prioritization, and workload management skills.
- Basic knowledge of video editing, color correction, color grading,



and sound design.

Good to Have

- Experience creating B2B, corporate, industrial, manufacturing, product, or technology content.
- Knowledge of Blender for 3D elements, lighting, rendering, and scene setup.
- Experience developing product animations and visual explanations of complex ideas.
- Understanding of social media formats, digital campaigns, corporate videos, and presentation design.
- Experience improving creative workflows and developing team capabilities.

Portfolio Requirement Please share a portfolio or showreel featuring 2–3 strong projects developed from concept to completion. For each project, explain your individual contribution, creative decisions, and role in directing or reviewing the team’s work.

Your portfolio should include

- Graphic design, motion graphics, and animation work.
- Examples of original concepts developed into finished assets.
- Work demonstrating visual storytelling, brand consistency, and attention to detail.
- Bonus: 3D animations or B2B, industrial, manufacturing, product, or technology content.

Leadership and Soft Skills

- Ability to give clear direction and constructive feedback.
- Strong creative judgment and attention to detail.
- Ownership of team performance, output quality, and deadlines.
- Clear communication and effective collaboration in a remote environment.
- Openness to feedback, experimentation, and continuous learning.
- Ability to support and challenge the team while maintaining a positive working environment.

Ideal Candidate You are a hands-on creative leader with experience in a creative or digital marketing agency, managing multiple projects and delivering B2B creative work for the U.S. market. You can recognize a strong idea, help the team develop it, and ensure it is executed well. You know when to guide, when to challenge, and when to step in. You take pride in both the quality of the final work and the growth of the people creating it.

📌 Lead - Graphic Designer (India)
🏢 Macaw Digital
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