Location:

Bangalore, India

Experience:

2+ years

Work Mode:

In office

About the Role

We're looking for a results-driven Lead Generation Specialist who understands that successful lead generation is more than simply finding contact details - it's about identifying the right prospects, creating meaningful engagement, and consistently building a qualified sales pipeline.

You'll take ownership of lead generation across B2B prospecting, cold email outreach, LinkedIn, market research, and digital channels

, while using email marketing and SEO to expand our reach and generate additional opportunities. You'll work closely with our sales, marketing, content, and growth teams to identify target accounts, improve lead quality, and turn prospects into meaningful business conversations.

If you're passionate about B2B lead generation, prospect research, outbound outreach, email marketing, and data-driven optimization

, we'd love to meet you.

Key Responsibilities:

- Own and drive day-to-day B2B lead generation activities with a strong focus on generating qualified leads and building a consistent sales pipeline.
- Research target industries, companies, accounts, and decision-makers to identify high-potential prospects aligned with our ideal customer profile.
- Build, maintain, and continuously improve targeted prospect lists and lead databases using relevant research and prospecting tools.
- Execute personalized cold email campaigns , follow-up sequences, and outreach strategies designed to generate responses, meetings, and qualified opportunities.

- Identify and engage relevant prospects through LinkedIn and other professional platforms as part of outbound lead-generation campaigns.
- Qualify leads based on company profile, industry, business needs,



decision-making authority, and potential fit before handing them over to the sales team.

- Manage structured follow-ups and lead-nurturing activities to increase engagement and move prospects toward sales conversations.
- Use email marketing as a lead-generation channel by testing messaging, subject lines, CTAs, audience segments, and follow-up sequences.

- Support SEO and organic lead generation by conducting keyword research, identifying search opportunities, and working with the content team to improve lead-generating content.

- Collaborate with marketing and content teams to optimize landing pages, website content, blogs, and CTAs for lead acquisition and conversion.
- Conduct competitor and market research to identify new target markets, accounts, industries, and lead-generation opportunities.

- Track and analyze key metrics including leads generated, qualified leads, response rates, meetings booked, conversion rates, and pipeline contribution.
- Continuously test and optimize outreach messaging, channels, targeting, and follow-up strategies to improve lead quality and generation performance.

- Maintain accurate prospect information, outreach history, lead status, and follow-up activities within the CRM.
- Work closely with the sales team to understand lead quality, improve targeting, and ensure a smooth handover of qualified opportunities.





- Stay updated with the latest B2B lead-generation strategies, prospecting tools, email marketing practices, SEO trends, AI tools, and digital marketing techniques .

Required Skills & Qualifications:

- 2+ years of experience in B2B Lead Generation, Business Development, Sales Development, Digital Marketing, or a related field .

- Proven experience in prospect research, lead generation, cold outreach, lead qualification, and follow-up.
- Hands-on experience with LinkedIn, LinkedIn Sales Navigator, Apollo, ZoomInfo, Hunter, or similar prospecting tools .

- Experience creating and managing cold email campaigns and understanding email engagement and response metrics.
- Strong understanding of B2B prospecting, target-account identification, lead qualification, and sales funnel processes.
- Experience working with CRM platforms such as HubSpot, Salesforce, Zoho, or similar tools .

- Basic understanding of SEO, keyword research, search intent, and organic lead generation.
- Strong research and analytical skills with the ability to identify relevant prospects and evaluate lead quality.

- Excellent written and verbal communication skills, particularly for professional email and LinkedIn outreach.
- Ability to work with measurable lead-generation targets, KPIs, deadlines, and pipeline goals.

- Strong attention to detail and ability to manage large prospect databases and multiple follow-up activities.
- Self-motivated, proactive, and comfortable working in a fast-paced, target-driven environment.

- Experience with marketing automation, landing-page optimization, Google Analytics, Google Search Console, or B2B SaaS lead generation is a plus.

📌 Lead Generation SpecialistB) (Bangalore Metropolitan Area)
🏢 Merchmix
📍 Bangalore Metropolitan Area